{"id":9823,"date":"2022-12-09T07:00:37","date_gmt":"2022-12-09T15:00:37","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=9823"},"modified":"2025-09-16T10:57:11","modified_gmt":"2025-09-16T17:57:11","slug":"boost-email-roi","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/boost-email-roi\/","title":{"rendered":"7 Simple Ways to Immediately Boost Your Email Marketing ROI"},"content":{"rendered":"

We all know that email marketing offers an incredible ROI – about $40 for every $1 spent. But it\u2019s possible to milk the money-making machine that is email marketing even further.<\/span><\/p>\n

Here are seven quick and simple ways you can immediately boost your email marketing results and return on investment:<\/p>\n

1. Optimize for Mobile<\/b><\/h2>\n

When <\/span>53% of emails<\/span><\/a> are opened on a mobile device (and with that number continuing to grow every year), your emails have to be mobile-optimized, and there are no ifs, ands, or buts about it. In fact, <\/span>75% of email subscribers<\/span> say they are highly likely to delete emails that do not render well on mobile devices. The easiest way is using an <\/span>email campaigns platform<\/span> that automatically makes your email templates and messages mobile-friendly. Even when using a mobile-friendly platform, if you are creating your own messages or designs, test your email and make sure it appears correctly on a mobile device before sending.<\/span><\/p>\n

It’s important to understand the influence that email marketing has worldwide. Below, you’ll see a chart from Statista that shows the growth of email marketing and the revenue it’s expected to create.<\/p>\n

\"chart<\/a><\/p>\n

2. Personalize<\/b><\/h2>\n

On average, people receive more than 100 emails each day. The best way yours can stand out is through personalization. Consumers expect unique messaging tailored to them. The most obvious way to personalize is to use your contact\u2019s first name in the subject line or body of the email. <\/span>Segmenting your email lists<\/span> is another way to personalize your messages in a more sophisticated manner than simply adding a name to an email. Create subgroups within your lists based on various demographics, from age and profession to hobbies and geographic location, depending on the content you send or the results want to achieve.<\/span><\/p>\n

3. Survey Your Contacts<\/b><\/h2>\n

While this can take some time, the end results are worth the work. Once a year, survey your contacts and clients regarding your email marketing. Either in meetings with clients or through an email, survey your contacts with questions such as:<\/span><\/p>\n