{"id":57866,"date":"2024-09-24T12:29:03","date_gmt":"2024-09-24T19:29:03","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/3-tips-to-building-an-effective-communication-strategy-copy\/"},"modified":"2025-09-16T11:17:49","modified_gmt":"2025-09-16T18:17:49","slug":"creating-a-standout-website-insights-from-sean-williams","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/creating-a-standout-website-insights-from-sean-williams\/","title":{"rendered":"Creating a Standout Website \u2013 Insights from Sean Williams"},"content":{"rendered":"<p>With help from Cadence Wealth Partners&#8217; Sean Williams, we make the case for advisory firms to break out of the boring and showcase personality in their marketing. Watch this interview replay to dive into the details of his fantastic website, which is not only functional but also incredibly fun and engaging.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ve4d1ybw8d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><span class=\"wistia_embed wistia_async_ve4d1ybw8d popover=true\" style=\"display: inline-block; height: 366px; position: relative; width: 650px;\">\u00a0<\/span><\/p>\n<p>No time to watch the replay? No problem \u2013 let\u2019s break down the main takeaways:<\/p>\n<h2>The Power of Storytelling in Website Design<\/h2>\n<p>Sean&#8217;s website stands out because it tells a story. He leveraged the principles from the book &#8220;Building a StoryBrand,&#8221; which outlines a narrative structure that every successful story follows. A character (your client) faces a problem, meets a guide (you), and is presented with a solution that leads to transformation.<\/p>\n<p>Sean&#8217;s site is a perfect example of focusing on the client as the hero using \u201cyou\u201d statements, rather than making the company the focus with \u201cwe\u201d statements. Clients are visiting your website to learn what you can do for them, so spotlight THEM!<\/p>\n<h2>Embrace Authenticity and Humor<\/h2>\n<p>One of the most refreshing aspects of Sean\u2019s website is its authenticity and humor. From the bio page that reads like choosing a game character rather than a traditional slew of facts, to the clever and relatable copy throughout the site, Sean\u2019s personality shines through. Infusing your personality into your website can build connections more quickly than a standard approach.<\/p>\n<p>Sean&#8217;s humorous approach attracts clients who appreciate his genuine and approachable nature \u2013 and it repels those who might not be a good fit anyway. While humor may not be your style, be sure to add your own voice to your website.<\/p>\n<h2>User-Friendly Design<\/h2>\n<p>Sean&#8217;s site is designed to be easy to navigate, with a clean layout, large text, and interactive elements that keep visitors engaged. He uses stock photos thoughtfully, ensuring they complement the overall theme and feel of the site.<\/p>\n<p>Plus, Sean\u2019s \u201cSchedule a Call\u201d call-to-action links right to a Calendly page, making it extra easy for potential clients to book a meeting.<\/p>\n<hr \/>\n<p>Sean\u2019s journey in creating his website with FMG is a great example of how to blend creativity, authenticity, and functionality to build a site that truly stands out. If you\u2019re thinking about revamping your website or starting from scratch, take a page from Sean\u2019s book: tell a compelling story, be your authentic self, and make it easy for clients to engage with you. And if you need a bit of help, don\u2019t hesitate to reach out to professionals who can guide you through the process.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">Ready to add some personality to your website? FMG can help!<\/span><\/h2>\n<p class=\"hero\" style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/fmgsuite.setupwp.io\/get-a-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Demo<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>With help from Cadence Wealth Partners&#8217; Sean Williams, we make the case for advisory firms to break out of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":57873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,286,128],"tags":[185,340,311,154,113,233,285,294,238,40],"class_list":["post-57866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-multimedia","category-websites","tag-advisor-website","tag-best-practices","tag-financial-advisor","tag-fmg-suite","tag-marketing","tag-marketing-best-practices","tag-web-design","tag-website","tag-website-best-practices","tag-website-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Standout Website \u2013 Insights from Sean 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