{"id":57268,"date":"2023-10-02T09:13:01","date_gmt":"2023-10-02T16:13:01","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=57268"},"modified":"2025-06-05T15:57:42","modified_gmt":"2025-06-05T22:57:42","slug":"how-to-create-youtube-thumbnails-that-increase-click-rate","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/how-to-create-youtube-thumbnails-that-increase-click-rate\/","title":{"rendered":"How To Create YouTube Thumbnails That Increase Click-Rate"},"content":{"rendered":"<h2>Why YouTube Thumbnails Matter<\/h2>\n<p>YouTube is considered the most popular <a href=\"https:\/\/fmgsuite.setupwp.io\/features\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> platform\u00a0by some accounts\u00a0<a href=\"https:\/\/www.oberlo.com\/blog\/youtube-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">with 2.7 billion users worldwide<\/a>. <a href=\"https:\/\/www.lemonlight.com\/blog\/what-the-data-suggest-about-choosing-a-video-thumbnail\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube shares that 90% of the best-performing videos on YouTube have custom thumbnails<\/a>. So, if you are trying to connect with a broader audience then it\u2019s so important that you are taking all of the necessary steps to cut through the noise and stand out against the crowd. One way to do this is by creating strong YouTube thumbnails. Not only does this develop a stronger brand aesthetic but it can increase your click-rate.<\/p>\n<p>If you want to take your YouTube videos to the next level, these seven best practices can help.<\/p>\n<h2 data-start=\"946\" data-end=\"983\">7 YouTube Thumbnail Best Practices<\/h2>\n<h3 data-start=\"985\" data-end=\"1043\">1. Ensure You Have The Correct YouTube Thumbnails Size<\/h3>\n<p>To get started, make sure you are using the optimal thumbnail size, which should be\u00a01280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. The ideal ratio is 16:9 as this is used most often in YouTube players and previews.<\/p>\n<p><a href=\"https:\/\/blog.snappa.com\/youtube-thumbnail-size\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-30764 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/YouTube-Thumbnail-Dimensions.jpeg\" sizes=\"(max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/YouTube-Thumbnail-Dimensions.jpeg 1280w, https:\/\/blog.twentyoverten.com\/files\/YouTube-Thumbnail-Dimensions-300x169.jpeg 300w, https:\/\/blog.twentyoverten.com\/files\/YouTube-Thumbnail-Dimensions-768x432.jpeg 768w, https:\/\/blog.twentyoverten.com\/files\/YouTube-Thumbnail-Dimensions-1024x576.jpeg 1024w\" alt=\"YouTube thumbnail size\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<p>So, YouTube thumbnails will be small when you see them in a search. However, it will expand to the size of the video when it is played in the suggested playlist. It\u2019s easier to have a large size that you can scale down rather than a smaller size you need to size up.<\/p>\n<p>Some other details to remember are:<\/p>\n<ul>\n<li>The file must be in JPG, PNG, or GIF image formats<\/li>\n<li>The image file must be under the 2MB file size limit<\/li>\n<\/ul>\n<p>By staying in the correct image size range, you can ensure that your thumbnails look crisp and clear.<\/p>\n<h3 data-start=\"1836\" data-end=\"1903\">2. Use A Still Image From The Video for Your YouTube Thumbnails<\/h3>\n<p>YouTube may automatically select an image that you can use, but if not, you can always export a still image\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/12\/15\/best-video-editing-software-for-beginners\" target=\"_blank\" rel=\"noopener noreferrer\">using video editing software<\/a>. What\u2019s even better is that even if you don\u2019t have any software, you can simply pause the video to a still image that you like and take a screenshot.<\/p>\n<p>Using someone\u2019s face that you want to be \u201cthe face\u201d of the company is a great idea. Having one person as \u201cthe spokesperson\u201d will humanize the business so that people can start to associate with a real person and not just a company.<\/p>\n<h3 data-start=\"2426\" data-end=\"2460\">3. Create A Customized Graphic<\/h3>\n<p>Some companies might create an image thumbnail that represents the video content. This could include a title or a summary of what the video will be like in addition to the name of the brand\/business or a logo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30765 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-08-03-at-6.13.52-PM.png\" sizes=\"(max-width: 1015px) 100vw, 1015px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-08-03-at-6.13.52-PM.png 1015w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-08-03-at-6.13.52-PM-300x168.png 300w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-08-03-at-6.13.52-PM-768x431.png 768w\" alt=\"Boost your YouTube crediblility\" width=\"1015\" height=\"570\" \/><br \/>\nAs you can see in the thumbnail image above with Chief Evangelist of\u00a0<a href=\"https:\/\/fmgsuite.setupwp.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">FMG<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/samanthacrussell\/\" target=\"_blank\" rel=\"noopener noreferrer\">Samantha Russell<\/a>, the still image is of her face, and regular viewers will come to recognize her as \u201cthe face\u201d of the brand. She is smiling, and the image is used over a background with:<\/p>\n<ul>\n<li>Eye-catching images<\/li>\n<li>The company logo<\/li>\n<li>A title that describes what the video will be about<\/li>\n<\/ul>\n<p>It\u2019s a great way to quickly and easily show what viewers can expect when they click on this video before they even click on it.<\/p>\n<h3 data-start=\"3202\" data-end=\"3249\">4. Combine The Video Still With The Graphic<\/h3>\n<p>If you want to truly grab your audience\u2019s attention, try including a still image from the video with graphics in the background. This is popular when a video includes people, such as a vlog or a talk show.<\/p>\n<div><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1PNMFZEgtHc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>The thumbnail above from\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/pennyaphillips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Penny Phillips<\/a>\u00a0has a still image of her on top of an eye-catching graphic with her logo, \u201cPractice Management With Penny,\u201d which is a great way to draw in your audience and makes you want to find out more about \u201cHow to Acquire Clients Post-Pandemic.\u201d<\/p>\n<h3 data-start=\"3748\" data-end=\"3789\">5. Avoid Misleading Images And Titles<\/h3>\n<p>Keep your titles and images simple and to the point. Make sure they showcase what the video will be about. And, of course, you want the imagery to be eye-catching, but you don\u2019t want it to be over the top or anything that might deter your target audience.<\/p>\n<div><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/u5N0ImtwUig\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>In the above thumbnail from\u00a0Alan Hensley, CFP\u00ae, the image shows the app that can be used to teach kids about saving money with the title \u201cFinancial Literacy. Use This App To Teach Kids About Saving Money.\u201d It\u2019s short and sweet with a clear image, so visitors know exactly what the video will be about.<\/p>\n<h3>6. Use A Strong Title<\/h3>\n<p>Just like we\u2019ve discussed in email marketing, blogging, etc.,\u00a0titles are incredibly important. You don\u2019t have a lot of time to reel in your visitors, so using a strong and eye-catching title is crucial for roping them in. In the thumbnail below, <a href=\"https:\/\/wealthkeel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wealth Keel, LLC<\/a>, the visitor can tell immediately what the video is about as the title is \u201c8 Ways To Achieve Financial Success as a New Attending.\u201d<\/p>\n<div><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BEsNCkR66K4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Additionally, fun images provide more detail about what the video will be about.<\/p>\n<h3>7. Try Out Different YouTube Thumbnail Designs<\/h3>\n<p>Like most things, practice makes perfect, so find the best design and size for you. If there is a video that is performing well, check the image and track the analytics. Did the click rate go up or down? You must be using legitimate data when doing the comparisons, as this is crucial for deciding if the design worked or if you should use something else.<\/p>\n<p>Some additional things to keep in mind when creating your designs and trying out new options are:<\/p>\n<ol>\n<li>Make sure the thumbnail font is large enough to read<\/li>\n<li>Capture attention by using contrasting colors<\/li>\n<li>Use white space and negative space<\/li>\n<li>Highlight different content streams with different colors<\/li>\n<\/ol>\n<p>By trying out designs, you can truly see what works for your firm and create an aesthetic for your business.<\/p>\n<h2>How We Create Thumbnails<\/h2>\n<p>We use <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a>\u00a0to create images, and what\u2019s even better is that it is a FREE visual content creation tool that is made for non-designers. There is a huge library of pre-designed, pre-sized templates, and that includes YouTube thumbnail templates to help you get started. Canva also has thousands of premium-quality design elements ranging from custom fonts to free stock photos to help you add some life to your designs.<\/p>\n<p><a href=\"https:\/\/www.canva.com\/youtube-thumbnails\/templates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-30780 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Aug-03-2021-21-49-22.gif\" alt=\"Youtube thumbnail templates\" width=\"1378\" height=\"558\" \/><\/a><\/p>\n<p>As you can see, there are so many templates and options to choose from, so you can kickstart any ideas that you have or use certain templates as inspiration.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">The All-in-One Marketing Platform<\/span><\/h2>\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\" style=\"text-align: center;\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>We make it easy to market effectively. Everything you need \u2013 website, email, social media, blogs, events, video, and printed cards \u2013 all in one place. Including current trends that can really boost your marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Why YouTube Thumbnails Matter YouTube is considered the most popular social media platform\u00a0by some accounts\u00a0with 2.7 billion users worldwide. YouTube [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":57317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[286],"tags":[287,113,243,78,40,257],"class_list":["post-57268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia","tag-content-marketing","tag-marketing","tag-social-media-best-practices","tag-video-marketing","tag-website-content","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create YouTube Thumbnails That Increase Click-Rate | FMG<\/title>\n<meta name=\"description\" content=\"YouTube thumbnails are the first impression viewers get of your video. Find out how to make it a good one here and increase click-rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/how-to-create-youtube-thumbnails-that-increase-click-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create YouTube Thumbnails That Increase Click-Rate Create YouTube Thumbnails That Boost Click-Rate\" \/>\n<meta property=\"og:description\" content=\"Want more YouTube clicks? 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