{"id":57070,"date":"2023-07-13T07:00:32","date_gmt":"2023-07-13T14:00:32","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=57070"},"modified":"2026-04-08T21:16:59","modified_gmt":"2026-04-09T04:16:59","slug":"financial-advisor-landing-page-examples-and-best-practices","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/financial-advisor-landing-page-examples-and-best-practices\/","title":{"rendered":"Financial Advisor Landing Page Examples and Best Practices"},"content":{"rendered":"<p>When it comes to your website, the financial advisor landing page is a great way to draw attention to your campaign and draw in a specific audience by creating a highly individualized message for different target markets. Making it important to ensure your financial advisor landing pages follow best practices. What\u2019s great about them is that they allow you to really tailor your landing page, as they have:<\/p>\n<ul>\n<li>One Headline<\/li>\n<li>One\u00a0Unique Selling Proposition<\/li>\n<li>One Call-To-Action<\/li>\n<\/ul>\n<p>When there is a targeted message for one very specific niche, this will increase the effectiveness of the landing page\u2019s lead generation.<\/p>\n<h2>8 Financial Advisor Landing Page Best Practices + Examples<\/h2>\n<h2>1. Use a Compelling Call to Action on Your Financial Advisor Landing Page<\/h2>\n<p>You obviously want your visitors to take advantage of what you are offering on your financial advisor landing page, so it\u2019s crucial that you make it as easy as possible to take that next step. So, including a compelling call-to-action that is easy to find is so important. Your CTA copy should need to be equally compelling as the rest of your landing pages, and make sure your visitors will want to take action after reading it. Some examples of CTA phrases that people use on their landing pages are:<\/p>\n<ul>\n<li>\u201cWatch the Sample Lesson\u201d<\/li>\n<li>\u201cGet Started\u201d<\/li>\n<li>\u201cDownload Now\u201d<\/li>\n<li>\u201cReserve My Seat\u201d<\/li>\n<li>\u201cSubscribe to Our Newsletter\u201d<\/li>\n<\/ul>\n<p>A strategically placed CTA button that stands out from the rest of the page is the best way to move your visitors further than the sales funnel.<\/p>\n<p><a href=\"https:\/\/fcaretirement.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Financial Consultants of America<\/a> has included a unique financial advisor landing page, in that they are using a referral program with two calls-to-action, saying \u201cSend Us Their Info\u201d and \u201cGet Our Contact Information.\u201d It\u2019s incredibly easy to know which steps to take next for the specific target.<\/p>\n<p><a href=\"https:\/\/fcaretirement.com\/referral-program\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-31172 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-10.25.44-AM.png\" sizes=\"(max-width: 2852px) 100vw, 2852px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-10.25.44-AM.png 2852w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-10.25.44-AM-300x153.png 300w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-10.25.44-AM-768x393.png 768w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-10.25.44-AM-1024x523.png 1024w\" alt=\"FCA Retirement landing page\" width=\"2852\" height=\"1458\" \/><\/a><\/p>\n<h2>2. Limit Your Form Fields<\/h2>\n<p>When it comes to filling out form fields, what are you willing to provide? Generally, the less information a visitor has to disclose the better, so simply asking for their name and email is sufficient.<\/p>\n<p>As you can see below,\u00a0<a href=\"https:\/\/dorseywealth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dorsey Wealth Management<\/a> has provided a financial advisor landing page that only asks for an email address and a first name, Then visitors can download the free guide to learn how to prepare to retire on time with confidence.<\/p>\n<p><a href=\"https:\/\/mailchi.mp\/3e9bce762701\/how-to-prepare-to-retire-on-time-with-confidence\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-31179 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.23.59-PM.png\" sizes=\"(max-width: 2862px) 100vw, 2862px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.23.59-PM.png 2862w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.23.59-PM-300x154.png 300w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.23.59-PM-768x395.png 768w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.23.59-PM-1024x527.png 1024w\" alt=\"Dorsey Wealth management\" width=\"2862\" height=\"1472\" \/><\/a><\/p>\n<h2>3. Include the Benefits\/Value of the Offer<\/h2>\n<p>Why should your visitors want to take action? If you aren\u2019t describing the benefits, this will make it much more difficult for someone to provide you with their information. Spell it out for them in a way that is easy to digest so that they can see what they will be receiving by giving out their name, email address, etc.<\/p>\n<p><a href=\"https:\/\/simonquickadvisors.com\/7-ways-a-financial-advisor-benefits-your-bottom-line\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-31176 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Sep-20-2021-15-08-16.gif\" alt=\"Simon Quick Advisors\" width=\"1428\" height=\"712\" \/><\/a><\/p>\n<p>On the financial advisor landing page of <a href=\"https:\/\/simonquickadvisors.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simon Quick Advisors<\/a>, they have included white papers to drive more leads, and the benefits of the guide are stated above. In the downloadable guide \u201c7 Ways a Financial Advisor Benefits Your Bottom Line,\u201d visitors can see a description of what they will get by simply providing a name and email address to download it.<\/p>\n<h2>4. Make It Visual<\/h2>\n<p>Visuals are key. In fact, scientists believe that the brain is able to process images approximately\u00a0<a href=\"https:\/\/videomaker.simpleshow.com\/the-power-of-video\/\">60,000 times<\/a>\u00a0more quickly than it processes a similar amount of written information, so rather than just telling your audience what they are getting, SHOW them. When they can actually see examples of what they are getting, this will really boost conversion rates.<\/p>\n<h2>5. Create Content That is Segment Specific<\/h2>\n<p>When your visitors are\u00a0receiving content that is relevant to them, then it makes your chance of converting them much higher. And if you want to reach different customer bases, then ensure you are creating multiple landing pages that are specific to each consumer. And remember quality over quantity. Even though you want to create pages for each audience, it\u2019s better to do a few pages that are executed very well rather than several poorly executed landing pages.<\/p>\n<p><a href=\"https:\/\/medicuswealthplanning.com\/tax-planning-strategies\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31183 size-full aligncenter\" src=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.54.04-PM.png\" sizes=\"(max-width: 2844px) 100vw, 2844px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.54.04-PM.png 2844w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.54.04-PM-300x153.png 300w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.54.04-PM-768x390.png 768w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2021-09-20-at-3.54.04-PM-1024x521.png 1024w\" alt=\"Medicus Wealth Planning\" width=\"2844\" height=\"1446\" \/><\/a><\/p>\n<p>For example, above, <a href=\"https:\/\/medicuswealthplanning.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Medicus Wealth Planning<\/a> has created a downloadable guide to help people reduce their taxes in retirement, which is going to cater to mostly pre-retirees and retirees. When you create content that is specific to a certain niche, the ROI is going to generally be much higher.<\/p>\n<h2>6. Use Specific Copy<\/h2>\n<p>When a visitor lands on your landing page, the chances are that they are not at the beginning of the buyer\u2019s journey, so make sure the copy is more tailored to those who are in the middle of the funnel.\u00a0 Use copy that is going to push your visitors along and drive conversions. <a href=\"https:\/\/www.linkedin.com\/in\/maury-schneider-cpa-cfp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maury Schneider, CPA, MBA, CFP\u00ae<\/a>\u00a0of\u00a0<a href=\"https:\/\/mlsfinancialplanning.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MLS Financial Planning<\/a>\u00a0has included an article discussing how much you will need to retire with multiple CTAs to subscribe and a form field schedule a complimentary meeting or to Sign up for a live, virtual presentation, to learn about their cash management planning &amp; coaching service. The copy is incredibly specific, so leads know exactly what they are getting.<\/p>\n<p><a href=\"https:\/\/thinkfinance.io\/j6RzcsDd\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31181 size-full\" src=\"https:\/\/blog.twentyoverten.com\/files\/Sep-20-2021-15-43-15.gif\" alt=\"Landing page for MLS financial planning\" width=\"1428\" height=\"700\" \/><\/a><\/p>\n<h2>7. Optimize Your Financial Advisor Landing Pages For Mobile<\/h2>\n<p>Did you know that\u00a0<a href=\"https:\/\/www.bluleadz.com\/blog\/35-landing-page-statistics-every-marketer-needs-to-see\" target=\"_blank\" rel=\"noopener noreferrer\">only 50 percent of landing pages are optimized for mobile<\/a>? In this day and age, it\u2019s more important than ever for you to create a landing page that loads quickly and looks just as good on mobile as it does on your laptop or desktop because according to Statista, mobile accounts for about half of web traffic worldwide. In fact, in the first quarter of 2021, <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,since%20the%20beginning%20of%202017.\" target=\"_blank\" rel=\"noopener noreferrer\">mobile devices generated 54.8 percent of global website traffic, meaning it has now pushed beyond the 50 percent mark<\/a>. These five tips can help you to create a landing page that is mobile-friendly.<\/p>\n<h3>1. Ensure Your Forms Are Simple<\/h3>\n<p>Forms can be tedious to fill out on a phone, so make sure you are keeping them as simple as possible. If there are too many form fields or drop-downs, this could really hinder your lead conversion on mobile.<\/p>\n<h4>2. Include a Strolling CTA<\/h4>\n<p>A CTA is obviously a must, but when you include a scrolling one, this will help to pin it to the top of their screen. It\u2019s a great way to capture goal-oriented mobile users, and it will save them from scrolling back up to find the opt-in form, as well.<\/p>\n<h4>3. Wrap Your CTA in Copy<\/h4>\n<p>When you have optimized for mobile, this is going to cut down on the amount of text that you are using, so it\u2019s important that you are strategic about where you place it. By doing this, it will help to break up your copy into a conversion goal paired with a supporting statement. Additionally, it will help to communicate what you want your landing page visitor to actually do but without breaking up the design of the page.<\/p>\n<h4>4. Make Sure Your CTA Stands Out<\/h4>\n<p>Make sure your CTA stands out, as this will increase conversions. You can also link important copies and your CTAs together if they are contrasting.<\/p>\n<h4>5. Use the \u201cArm&#8217;s Length\u201d Rule<\/h4>\n<p>How does your landing page look when you hold it out at an \u201carm\u2019s length?\u201d Does everything still look good from a distance? If it does not, then make sure you fix it before it goes live. If you do not ensure that your site looks good on mobile, as well, this is going to reflect poorly on your firm.<\/p>\n<h2>8. Use Testimonials and Social Proof on Financial Advisor Landing Pages<\/h2>\n<p>Social proof gives you instant credibility, so including this on your website is a great way to boost conversions. And\u00a0with the updated SEC Ad Rule, advisors can now\u00a0include testimonials on their websites, which further solidifies your product or services, therefore making your offer that much more enticing.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">Create a Gorgeous, Traffic-Driving Website<\/span><\/h2>\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\" style=\"text-align: center;\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"font-weight: 400;\">Your website should reflect the same attention to detail as your office space. It\u2019s your prospects\u2019 first impression \u2013 a virtual welcome. We can help you make sure it\u2019s a great one.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n<p class=\"hero\" style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>When it comes to your website, the financial advisor landing page is a great way to draw attention to your [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":57071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[159,292,293,294,238],"class_list":["post-57070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-financial-advisors","tag-home-page","tag-landing-page","tag-website","tag-website-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financial Advisor Landing Page Examples and Best Practices | FMG<\/title>\n<meta name=\"description\" content=\"The financial advisor landing pags is the best way to make a good first impression. 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