{"id":57068,"date":"2023-05-25T07:00:07","date_gmt":"2023-05-25T14:00:07","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=57068"},"modified":"2026-04-08T21:45:09","modified_gmt":"2026-04-09T04:45:09","slug":"the-4-ss-to-social-media-success","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/","title":{"rendered":"The 4 S\u2019s to Social Media Success"},"content":{"rendered":"<p>By now,\u00a0social media\u00a0has been around long enough for people to know what works and what doesn\u2019t. As a critical part of any\u00a0business\u2019s marketing plan, acing your social media strategy can help you achieve major results. Whether you are just starting out or need a little refresh, you need an update on how to best run your profiles in order to get leads, earn website traffic, and increase awareness of your brand! What you&#8217;re looking for is a way to ensure your social media success.<\/p>\n<p>Many financial advisors were initially skeptical of adopting\u00a0social media as part of their digital marketing strategy\u00a0but the results are now speaking for themselves. Now that you know it works, you\u2019ll want to make sure you\u2019re fine-tuning your skills and being efficient when it comes to planning and preparing. To help you out, we\u2019ve put together our top four \u201cS\u2019s\u201d to help you lead a successful social media strategy!<\/p>\n<h2>The 4 S\u2019s to Social Media Success<\/h2>\n<p>In this everchanging work of social media marketing, it\u2019s pertinent that your strategy has what it takes. Ensure the success of your plan with the goal tips below.<\/p>\n<h2>1. Set Goals for Social Media Success<\/h2>\n<p>Any good marketing plan starts by establishing goals. If you know the results you\u2019re looking for, it\u2019s much easier to set a plan. Your goals can help inspire your target audience, the sources you use, the posts you put out, etc. You can use\u00a0social media analytics to track progress. Data about the popularity of certain posts, followers, and engagement can all be indicators of what is working and what isn\u2019t. Keep a log to see how far you\u2019ve gone and help you make any changes that may be necessary.<\/p>\n<p>Also, make sure you\u2019re evaluating your goals often. They may change or need to be updated depending on company growth, new services offered, or a change of location. Perhaps one of your social media goals falls into one (or more) of the following categories:<\/p>\n<ul>\n<li>Increase brand awareness<\/li>\n<li><a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/10-free-traffic-sources-for-advisor-sites\/\" target=\"_blank\" rel=\"noopener\">Drive traffic to your website<\/a><\/li>\n<li>Generate new leads<\/li>\n<li>Grow revenue<\/li>\n<li>Increase brand awareness<\/li>\n<li>Generate more press mentions<\/li>\n<li>Research and learn more about your ideal client<\/li>\n<\/ul>\n<p>Most social media platforms make it easy to track any of these metrics, so there\u2019s no excuse to fall short. Start today and see how far you can go!<\/p>\n<h2>2. Setup Profiles for Social Media Success<\/h2>\n<p>Setting up your social profiles is the first step you\u2019ll take and it\u2019s very important that you do it well. First of all, you\u2019ll want to make sure all of your information is filled out on your social profiles. This means adding your firm\u2019s location, contact information, a link to your website, and a brief description of your company and services. This ensures that potential clients can find everything about your business in one place. You also need to make sure that this information matches across all of your profiles for optimal <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/how-to-use-google-search-console-to-track-and-improve-seo-performance\/\" target=\"_blank\" rel=\"noopener\">SEO performance<\/a>. Not only that but people will get frustrated if they encounter inconsistent information. It also helps show your attention to detail and transparency, which are paramount characteristics in the financial industry.<\/p>\n<p>Your social media profiles are helping you build a brand so you also need to make sure the messaging and design elements are the same across all profiles. This includes your company name, logo, pictures, color palette, and profile photo. When clients encounter consistent imagery and branding, it helps build stronger brand recognition in their minds.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/kellyfinancialplanning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-24299 size-large\" src=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2020-06-22-at-2.09.02-PM-1024x552.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2020-06-22-at-2.09.02-PM-1024x552.png 1024w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2020-06-22-at-2.09.02-PM-300x162.png 300w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2020-06-22-at-2.09.02-PM-768x414.png 768w, https:\/\/blog.twentyoverten.com\/files\/Screen-Shot-2020-06-22-at-2.09.02-PM.png 1126w\" alt=\"Kelly Financial Planning Facebook profile\" width=\"1024\" height=\"552\" \/><\/a><\/p>\n<p><a href=\"https:\/\/kellyfinancialplanning.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kelly Financial Planning<\/a> has a strong Facebook profile with its logo for the main image, and its cover photo shows actual team members, not generic stock photos, and utilizes their brand colors.<\/p>\n<h2>3. Strategize for Social Media Success<\/h2>\n<p>Strategizing your social media channels doesn\u2019t have to be rocket science. There are plenty of resources out there to research and learn from. \u00a0It\u2019s important to have a game plan to ensure your social media efforts are maximized.\u00a0<a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/attract-leads-with-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creating your social media strategy<\/a>\u00a0combines many different elements but here are some tips to keep in mind:<\/p>\n<ul>\n<li><strong>Know your target audience:<\/strong>\u00a0Identify where your target audience is spending time. That way, you can have a strong presence there and get your brand in front of them more often.\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social reports<\/a>\u00a0that the biggest Facebook users are women (89%), 18-29-year-olds (88%), and those earning less than $30,000 while LinkedIn\u2019s biggest users are men (31%), those earning $75,000 or more (45%) and users with college experience (50%).<\/li>\n<li><strong>Engage and be present:\u00a0<\/strong>This means putting out consistent content, liking and commenting on other posts, and tagging other influencers. By publishing more content, you\u2019ll be earning more time in front of users and they\u2019ll be more likely to gain attention. You can also build your brand by tagging industry leaders and sharing or commenting on your posts. If they mention you or share your content, that is another great way to get noticed.<\/li>\n<li><strong>Track your metrics:\u00a0<\/strong>Take advantage of the tools offered by social media business pages! You can track profile visitors, new followers, likes, etc. This will all help you get a better picture of how your posts are performing so you can make any necessary adjustments.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-12829 size-large\" src=\"https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-1024x1024.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-1024x1024.png 1024w, https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-150x150.png 150w, https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-300x300.png 300w, https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-768x768.png 768w, https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1-500x500.png 500w, https:\/\/blog.twentyoverten.com\/files\/2018_index_chart_4-1080-1.png 1080w\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/a><\/p>\n<h2>4. Schedule<\/h2>\n<p>Scheduling posts is the key to keeping organized and ensuring you\u2019re getting the \u201cbest bang for your buck.\u201d It will help you consistently post, which is another key factor to being successful on any social media platform. One thing to note is that each platform has its own best time to schedule when users are more active. Check out this post on the\u00a0<a href=\"https:\/\/blog.twentyoverten.com\/best-times-to-post-on-twitter-facebook-and-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Times to Post on Social Media<\/a>\u00a0to see which posting times work best on each platform.<\/p>\n<p>For example, on <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/the-financial-advisors-guide-to-facebook\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, the best time to post is Monday through Friday from 11 a.m. to 12 p.m.<\/p>\n<p><a href=\"https:\/\/blog.twentyoverten.com\/best-times-to-post-on-twitter-facebook-and-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-33641 size-large\" src=\"https:\/\/blog.twentyoverten.com\/files\/FB-Heatmap-Finance@2x-1024x717-1024x717.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/blog.twentyoverten.com\/files\/FB-Heatmap-Finance@2x-1024x717.png 1024w, https:\/\/blog.twentyoverten.com\/files\/FB-Heatmap-Finance@2x-1024x717-300x210.png 300w, https:\/\/blog.twentyoverten.com\/files\/FB-Heatmap-Finance@2x-1024x717-768x538.png 768w\" alt=\"Facebook Posting Times\" width=\"1024\" height=\"717\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blog.twentyoverten.com\/whats-the-best-social-media-app-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scheduling services<\/a>\u00a0like\u00a0<a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>\u00a0make it easier to keep on track and will set you up with a great way to stay organized. With services like this, you\u2019ll be able to load content once or twice a week and have it sent out automatically. Instead of having to remember to post, it\u2019ll be ready when you schedule it. This is a great tool for any advisor who constantly finds themselves busy but still wants to maintain their social media presence.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">Struggling With Social Media?<\/span><\/h2>\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\" style=\"text-align: center;\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">Whether you\u2019re getting started or want to increase your frequency and engagement, we\u2019ve got content that captures attention, highlights your expertise, and shows you\u2019re on top of timely topics.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/features\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n<p class=\"hero\" style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>By now,\u00a0social media\u00a0has been around long enough for people to know what works and what doesn\u2019t. As a critical part [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":57069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[247,16,159,217,13,17,243],"class_list":["post-57068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-client-communication","tag-facebook","tag-financial-advisors","tag-instagram","tag-linkedin-2","tag-social-media","tag-social-media-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 S\u2019s to Social Media Success | FMG<\/title>\n<meta name=\"description\" content=\"Social media is important for financial advisors as it help them find their audience. For social media success, use the 4 S&#039;s of social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 S\u2019s to Social Media Success\" \/>\n<meta property=\"og:description\" content=\"Social media is important for financial advisors as it help them find their audience. For social media success, use the 4 S&#039;s of social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\" \/>\n<meta property=\"og:site_name\" content=\"FMG\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T14:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T04:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/09\/adem-ay-Tk9m_HP4rgQ-unsplash-scaled-e1694018788710.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Adams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin Adams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\"},\"author\":{\"name\":\"Justin Adams\",\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/#\/schema\/person\/08740da3c2c2bb58124906dbe3d3a7a3\"},\"headline\":\"The 4 S\u2019s to Social Media Success\",\"datePublished\":\"2023-05-25T14:00:07+00:00\",\"dateModified\":\"2026-04-09T04:45:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\"},\"wordCount\":1105,\"publisher\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/09\/adem-ay-Tk9m_HP4rgQ-unsplash-scaled-e1694018788710.jpg\",\"keywords\":[\"client communication\",\"Facebook\",\"financial advisors\",\"Instagram\",\"LinkedIn\",\"social media\",\"social media best practices\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\",\"url\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/\",\"name\":\"The 4 S\u2019s to Social Media Success | FMG\",\"isPartOf\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/the-4-ss-to-social-media-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/09\/adem-ay-Tk9m_HP4rgQ-unsplash-scaled-e1694018788710.jpg\",\"datePublished\":\"2023-05-25T14:00:07+00:00\",\"dateModified\":\"2026-04-09T04:45:09+00:00\",\"description\":\"Social media is important for financial advisors as it help them find their audience. 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