{"id":51822,"date":"2023-05-24T07:00:53","date_gmt":"2023-05-24T14:00:53","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=51822"},"modified":"2026-04-08T20:10:23","modified_gmt":"2026-04-09T03:10:23","slug":"5-email-subject-line-types-proven-to-work-for-advisors","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/5-email-subject-line-types-proven-to-work-for-advisors\/","title":{"rendered":"5 Email Subject Line Types Proven to Work for Advisors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Writing strong email subject lines is critical to every advisor\u2019s email marketing strategy. In fact, according to Convince&amp;Convert, 33% of people open emails based on subject lines alone, making the subject line a deciding factor in the effectiveness of your <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/boost-email-roi\/\" target=\"_blank\" rel=\"noopener\">email<\/a>.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How can you write open-worthy subject lines to ensure your email marketing is effective? To answer that question, we\u2019ve examined a year\u2019s worth of FMG <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/8-email-personalization-strategies-financial-advisors-can-use-to-improve-engagement\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> data, exploring the most effective subject lines and breaking them down into 5 types to help you increase your open rates.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Email Marketing Statistics You Need to Know<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We examined three metrics in our data to determine effectiveness:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Rate<\/b><span style=\"font-weight: 400;\">: The percentage of recipients who open a specific email out of the total recipients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-Through Rate<\/b><span style=\"font-weight: 400;\">: The percentage of people who clicked on a link in your email message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-to-Open Rate (CTOR)<\/b><span style=\"font-weight: 400;\">: A comparison of the above two numbers, providing a percentage representing the overall effectiveness of your message.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And here are a few finance industry averages, according to Campaign Monitor:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-51823 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-1024x583.png\" alt=\"average rate statistics for email\" width=\"840\" height=\"478\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-1024x583.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-300x171.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-768x438.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-1536x875.png 1536w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716-350x199.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-e1684853858716.png 1776w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With these stats in mind, here are the 5 email subject line types you can use to improve your email marketing.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Niche-Focused Subject Lines<\/span><\/h2>\n<p><b>Why they work: <\/b><span style=\"font-weight: 400;\">These subject lines build curiosity by focusing on a topic your audience is invested in and giving it a twist by hinting at new information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples from FMG:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51824 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-1-e1684854874506-951x1024.png\" alt=\"niche-based subject lines\" width=\"840\" height=\"904\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">2. Question Subject Lines<\/span><\/h2>\n<p><b>Why they work:<\/b><span style=\"font-weight: 400;\"> These subject lines are effective because they get the reader to examine their own knowledge gaps, while implying a solution. Like our first type, this subject line plays off curiosity but is simple to execute, so try to do it sparingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples from FMG:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51826 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990-1024x969.png\" alt=\"question based subject lines\" width=\"840\" height=\"795\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990-1024x969.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990-300x284.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990-768x727.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990-350x331.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-3-e1684855667990.png 1044w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3. List Subject Lines<\/span><\/h2>\n<p><b>Why they work:<\/b><span style=\"font-weight: 400;\"> Subject lines that imply the use of data or the organization of it often receive positive responses because they set specific expectations. If you\u2019re using a stat, report, or list, be as exact as possible and include or imply the benefit of the information you provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples from FMG:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51827 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782-1024x877.png\" alt=\"listing subject lines\" width=\"840\" height=\"719\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782-1024x877.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782-300x257.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782-768x658.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782-350x300.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-4-e1684855654782.png 1152w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">4. Expert Advice Subject Lines<\/span><\/h2>\n<p><b>Why they work: <\/b><span style=\"font-weight: 400;\">Clients and prospects turn to you for your expertise. These subject lines are effective because they tap into your expertise in bite-sized portions that readers can easily apply on their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples from FMG:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51828 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920-1024x977.png\" alt=\"expert advice based subject lines\" width=\"840\" height=\"801\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920-1024x977.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920-300x286.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920-768x733.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920-350x334.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-5-e1684855632920.png 1041w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">5. Personalized Subject Lines<\/span><\/h2>\n<p><b>Why they work: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/financial-advisor-client-communication-4-tips-to-create-your-communication-strategy\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> is the key to effective advisor marketing, but not everything needs to be business related. Friendly messages like these go a long way in building and retaining clients and prospects by showing them that you\u2019re aware of the moments that are important to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples from FMG:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51829 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682-1024x974.png\" alt=\"personalized subject lines\" width=\"840\" height=\"799\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682-1024x974.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682-300x285.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682-768x730.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682-350x333.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/Average-Open-Rate-26.84-6-e1684855643682.png 1044w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping It Up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Financial advisors work hard to improve their email marketing strategy to find the most effective and efficient way to communicate with prospects and clients. Just keep in mind that each subject line type fits specific emails, they\u2019re not a one-size-fits-all, so you will want to use the one that best fits the situation.\u00a0<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">Authentic and Timely Communication Made Easy<\/span><\/h2>\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\" style=\"text-align: center;\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">Poor communication is the number one reason clients leave their financial advisors. We offer tools, templates, and content to make connecting with prospective clients and nurturing existing ones easier than ever.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/features\/email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n<p class=\"hero\" style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Writing strong email subject lines is critical to every advisor\u2019s email marketing strategy. In fact, according to Convince&amp;Convert, 33% of [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":51830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[248,49],"class_list":["post-51822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-best-practices","tag-email-subject-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Email Subject Line Types Proven to Work for Advisors | FMG<\/title>\n<meta name=\"description\" content=\"Email is a powerful tool for financial advisors. 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