{"id":51785,"date":"2023-05-22T09:45:40","date_gmt":"2023-05-22T16:45:40","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=51785"},"modified":"2024-02-01T12:38:20","modified_gmt":"2024-02-01T20:38:20","slug":"financial-advisor-showcase-fsc-wealth-advisors","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/financial-advisor-showcase-fsc-wealth-advisors\/","title":{"rendered":"Financial Advisor Showcase: FSC Wealth Advisors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For our latest Financial Advisor Website Showcase, we are joined by James. M Comblo, CEO of <\/span><a href=\"https:\/\/www.fscwealthadvisors.com\/\"><span style=\"font-weight: 400;\">FSC Wealth Advisors<\/span><\/a><span style=\"font-weight: 400;\">. James has seen some amazing results from his updated FMG website.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-51789 size-full aligncenter\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/1-e1684776821643.png\" alt=\"\" width=\"1024\" height=\"366\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/1-e1684776821643.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/1-e1684776821643-300x107.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/1-e1684776821643-768x275.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/1-e1684776821643-350x125.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong>What we love about the website:<\/strong><\/h4>\n<ul>\n<li><strong>Captivating Value Proposition:\u00a0<\/strong>From the moment you land on the website, the value proposition is clear, compelling, and grabs your attention. The consistent and captivating imagery also sets the tone, encouraging the viewer to click around and explore further.<\/li>\n<li><strong>Client-Centric Copy:\u00a0<\/strong>The website copy goes above and beyond by prioritizing client goals and questions they often receive. It highlights plans and services that align with their specific needs, ensuring the viewer feels understood and empowered to achieve their objectives.<\/li>\n<li><strong>Value-Focused: <\/strong>The website strikes a perfect balance by offering a wide range of services without overwhelming you. By pinpointing and emphasizing the unique value each brings, it guides the viewer toward making an informed decision and, ultimately, reaching out.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">James shares his backstory and experience with the website, which might just help inspire your next redesign.<\/span><\/p>\n<h2><b>1. Tell us about your firm. What is your story?<\/b><\/h2>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">FSC Wealth Advisors was started by my grandfather in the 60s, and my uncle took over in the 80s. Initially, I didn\u2019t plan to become an advisor. I had big dreams of being in the NFL. But when I met my wife, everything changed. I wanted to do something for myself that also supported our life together. So I chose to join the family business as an advisor in 2012 and continued on until becoming president and CEO in 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve made several changes to our business since 2021, going from being a traditional investment advisor to becoming a holistic financial planner with a focus on tax planning, investments, and estate planning. We know that every decision within a client\u2019s plan has a ripple effect and have built our new process to ensure the well-being of our client\u2019s finance in its entirety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for who we solve these problems for, we like to do complex planning, so we tend to focus on half a million to two million-plus clients. Blue-collar millionaires need help too!<\/span><\/p>\n<h2><img decoding=\"async\" class=\"wp-image-51790 size-full aligncenter\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/2-e1684776878463.png\" alt=\"\" width=\"1024\" height=\"499\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/2-e1684776878463.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/2-e1684776878463-300x146.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/2-e1684776878463-768x374.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/2-e1684776878463-350x171.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><b><\/b><\/h2>\n<h2><b>2. What was the inspiration behind your website&#8217;s new design? What specific goals did you have in mind?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our new approach to planning inspired our site\u2019s design. We wanted to create a clear message about who we are and who we serve, so turning our site into a lead magnet to direct visitors to the firm was critical. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for specific goals, we wanted visitors to understand who we are as soon as they arrive at the homepage. But we didn\u2019t want them to feel overwhelmed either. So our first goal became striking the right balance of information to drive engagement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also wanted visitors to feel like the main character in their story. So our second goal became focusing on the questions we receive every day \u2013 the questions that often keep clients up at night. We wanted to demonstrate our solutions to these questions throughout the site while emphasizing that all of our plans are personalized. It\u2019s about providing a plan that matches our client&#8217;s personal goals, which is best reflected in our homepage message, \u201cIt\u2019s your plan, we\u2019ll help you build it.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51791 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/3-e1684776914427.png\" alt=\"\" width=\"1024\" height=\"506\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/3-e1684776914427.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/3-e1684776914427-300x148.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/3-e1684776914427-768x380.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/3-e1684776914427-350x173.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><b><\/b><\/p>\n<h2><b>3. If you had to choose one aspect of your FMG site, what would you say is your favorite?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We tend to view each part of our site as contributing to each visitor\u2019s overall experience. So it\u2019s hard to choose just one aspect. If we were to focus on an area, it would likely be our different service pages and FAQ page, as we want our visitors to feel like they\u2019ve found the firm that fits them and their needs, and these pages are huge contributors to that experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51792 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/4-e1684776946895.png\" alt=\"\" width=\"1024\" height=\"504\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/4-e1684776946895.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/4-e1684776946895-300x148.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/4-e1684776946895-768x378.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/4-e1684776946895-350x172.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><b><\/b><\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><b>4. Do you have any results you can share with us since launching your new site?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since redesigning the site, a few particular success stories have stood out.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first was two high-net-worth clients that discovered our site through Google. Client one found us by searching \u201cfiduciary in the area.\u201d And after looking at five other websites, they arrived at ours and were impressed enough to reach out and, shortly after, become a client. Client two discovered us through their son, who found our website through a similar search and recommended us to his parents. We did a right fit call to determine the best advisor for their needs, and soon after, they joined us as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have been very pleased with the site, and the performance has been exceeding our expectations. We\u2019re excited to see the additional growth that comes in the future with the help of FMG\u2019s platform.\u00a0 <\/span><\/p>\n<h2><b>5. How do you differentiate yourself from other advisors in your area? Is there anything specific you do on your website to stand out?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Being in New York, we knew we needed to do something to differentiate from other firms. So, we chose to focus on SEO. We did our keyword research and looked at what would work in our local area. We wanted to find options that stood out and feel the copy we\u2019ve created helps accomplish that. As for specific pages, I think having FAQs in both blogs and website copy was key.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51793 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2023\/05\/5-e1684776979967.png\" alt=\"\" width=\"1024\" height=\"506\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/5-e1684776979967.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/5-e1684776979967-300x148.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/5-e1684776979967-768x380.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2023\/05\/5-e1684776979967-350x173.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<p style=\"text-align: center;\">Ready to take the next step on your website redesign? Schedule some time with our team to get started!<\/p>\n<p style=\"font-weight: 400; text-align: center;\"><a class=\"btn btn-lg secondary pill\" href=\"https:\/\/fmgsuite.setupwp.io\/websites\" target=\"_blank\" rel=\"noopener noreferrer\">Modernize Your Website<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For our latest Financial Advisor Website Showcase, we are joined by James. M Comblo, CEO of FSC Wealth Advisors. James [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":51794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[281,285],"class_list":["post-51785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-showcase","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financial Advisor Showcase: FSC Wealth Advisors | FMG<\/title>\n<meta name=\"description\" content=\"Come check out our financial advisor showcase on FSC Wealth Advisors, where we explore their site, learn about their business, and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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