{"id":51231,"date":"2023-04-06T14:29:11","date_gmt":"2023-04-06T21:29:11","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=51231"},"modified":"2026-04-08T21:40:36","modified_gmt":"2026-04-09T04:40:36","slug":"our-top-7-favorite-logos-10-ways-to-improve-yours","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/our-top-7-favorite-logos-10-ways-to-improve-yours\/","title":{"rendered":"Our Top 7 Favorite Logos + 10 Ways to Improve Yours"},"content":{"rendered":"

The logo you show the world is the first impression your firm makes. That\u2019s why you want to create a financial advisor logo that shows off your brand\u2019s personality<\/a> and really connects with your audience. It creates a feeling for the rest of your webpage and hints at some of your values and services. But creating a logo shouldn\u2019t be a short process. It takes many hours and a lot of thought and money to find the right logo, with\u00a0some companies spending several million, according to BrandCrowd<\/a>.<\/p>\n

There are numerous things to consider when trying to create a financial company logo. Whether you\u2019re looking to improve your current logo or create your first one, we would love to show off some of our favorite logos to inspire you in your logo journey.<\/p>\n

What Makes a Good Financial Advisory Logo?<\/h2>\n

Logos for financial services tend to be more challenging than your average company. But it doesn\u2019t always have to be. Keep in mind a good logo targets a specific audience using memorable imagery and typography to evoke emotion and establish brand identity. That\u2019s a very heady description, but in short, it\u2019s how others identify your brand. Let\u2019s unpack what makes up a logo:<\/p>\n

They\u2019re Memorable<\/strong><\/h4>\n

Think of a few brands that you enjoy. Does their logo come to mind? What about their logo makes it stand out?\u00a0 Strong logos share some common features, and many of our favorites would fit into several places on this list. But all of them have two things in common:<\/p>\n

They Target a Specific Audience<\/strong><\/h4>\n

When designing a logo, many advisors want a catch-all, but this isn\u2019t effective. You need to target a specific demographic or idea to become memorable.<\/p>\n

Use Imagery and Typography<\/strong><\/h4>\n

These are the tools to help your logo target an audience and become memorable. There are a variety of things done with imagery typography, from evoking emotion to demonstrating value.<\/p>\n

Establish Brand Identity<\/strong><\/h4>\n

The combination of these three together establishes your brand identity. It\u2019s the information and feeling someone gets from looking at your logo.<\/p>\n

Imagery and typography project the emotions and values of a logo. Here are three things to keep in mind when considering yours:<\/p>\n

Color Psychology<\/h2>\n

Colors evoke an emotion from a viewer. You can highlight certain feelings by using different shades and colors.\u00a0For this reason, many brands utilize similar colors in their logos, as shown by\u00a0this\u00a0study of common color usage from DesignCrowd<\/a>:<\/p>\n

\"design<\/a>Here are some examples of related meanings for each color:<\/p>\n