{"id":51143,"date":"2023-02-03T14:03:53","date_gmt":"2023-02-03T22:03:53","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=51143"},"modified":"2023-08-15T08:01:06","modified_gmt":"2023-08-15T15:01:06","slug":"how-to-write-engaging-copy-for-your-advisory-sites-homepage","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/how-to-write-engaging-copy-for-your-advisory-sites-homepage\/","title":{"rendered":"How to Write Homepage Copy for Your Advisory Site"},"content":{"rendered":"

Your homepage is the most visited page on your website<\/a>. So, it\u2019s incredibly important that you create copy that draws in your audience and makes them want to stay on your website. In fact, the average visitor to your website spends less than 15 seconds<\/a> on your site, so how exactly can you reel your visitors in for the long haul? These eight tips will help you to write more engaging copy for your advisory firm\u2019s homepage.<\/p>\n

8 Tips To Write Engaging Copy on Your Homepage<\/h2>\n

1. Clearly Explain What You Offer<\/h3>\n

If someone lands on your homepage with something specific in mind, you. need to ensure they will get what they came for. Make sure that you have incorporated this into your header or sub-header right on the hero image so that prospects don\u2019t bounce because they weren\u2019t able to figure out what you do. As you can see in the image below, Beyond Your Exit does a fantastic job of making its services clear.<\/p>\n

\"Clearly<\/p>\n

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2. Make Sure your Unique Value Proposition Is Clear<\/h3>\n

How do you differentiate yourself from others that offer the same service or product? Like any other industry, there is going to be a lot of competition, so you will want to set your brand apart using by highlighting your value proposition<\/a>. You can start by telling people exactly what makes you different using your homepage copy. This will lessen the bounce rate as they will know if they should remain on your website.<\/p>\n

The four steps for doing this are:<\/p>\n

    \n
  1. Survey the competitive landscape<\/li>\n
  2. Clearly identify your target market<\/li>\n
  3. Identify your firm\u2019s benefits<\/li>\n
  4. Write it down<\/li>\n<\/ol>\n

    The video from Chief Evangelist of\u00a0FMG ,<\/a>\u00a0Samantha Russell<\/a>,\u00a0dives deeper into the top four elements that help\u00a0create a strong UVP\u00a0in the video below.<\/p>\n