{"id":50779,"date":"2022-11-30T07:00:50","date_gmt":"2022-11-30T15:00:50","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=50779"},"modified":"2026-04-08T22:01:52","modified_gmt":"2026-04-09T05:01:52","slug":"why-advisors-should-use-a-visual-first-marketing-strategy-and-how-to-create-one","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/why-advisors-should-use-a-visual-first-marketing-strategy-and-how-to-create-one\/","title":{"rendered":"Why Advisors Should Use a Visual-First Marketing Strategy (And How to Create One)"},"content":{"rendered":"

Google is the world’s largest search engine, racking up 5.4 billion searches daily<\/a>. Whether that’s to search for food recipes, things to buy for the holidays, or even local financial advisors. Understanding the importance and impact of search engines on your business and visibility is crucial. This is why Google’s upcoming changes might make you rethink some of the ways you market your firm.<\/p>\n

In this case, Google is revamping how its search engine reacts to visuals. While text-based searching is wonderful, Google wants users to explore the information more naturally. Akin to Instagram or TikTok in the way that users are attracted by imagery and visuals. For example, you might find scrollable photos, maps, directions, weather, or even short videos when searching instead of the usual blocks of text.<\/p>\n

\"Example<\/a><\/p>\n

As the Google Image updates approach, financial advisors should be looking for new ways to visually advertise their business. Making great use of visuals that could include images, infographics, videos, and more. Now, we’ll be going over how financial advisors can make a foray into a visual-first marketing strategy.<\/p>\n

Your Brand Has a Story<\/h2>\n

Your brand story is more than content and narrative. A brand story goes beyond website copy, the text in a brochure, or the seminar used to pitch to prospective clients. Your story isn\u2019t just what you say \u2014\u00a0 it\u2019s also what your audience believes about you and your services based on your brand\u2019s message. Your brand story is a big-picture view of your financial services made up of facts, feelings, and perceptions that go beyond the story you tell.<\/p>\n

Sharing your story through using written content will always be a part of your content marketing strategy. But when you tap into the power of visual marketing, your story will reach a greater audience and be better understood. Content like videos, infographics, and images that are visually appealing are easier to digest, and the information is better retained. When people hear information, they\u2019re likely to remember only 10%<\/a> of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information after the same amount of time.<\/p>\n

In addition, here are 5 reasons why you need to tell your brand story:<\/p>\n

    \n
  1. Stories create connection in a disconnected world<\/li>\n
  2. Everyone loves to share and hear good stories<\/li>\n
  3. Great stories can inspire action anywhere<\/li>\n
  4. Stories are a way to personalize your brand<\/li>\n
  5. Not only do stories personalize your brand, but they help differentiate it too<\/li>\n<\/ol>\n

    It’s All About Video<\/h2>\n

    As a financial advisor, you should already be exploring the video content sphere<\/a>, but if you haven’t yet, check out this article on why and how you should. With Google’s new update, visuals will take center stage to allow users to more naturally explore information by clicking on what catches their eye.<\/p>\n

    For financial advisors, video content should be part of their portfolio to better engage with clientele. Instead of a wall of text, prospects or customers are able to enjoy educational and interesting videos. These could be anything from explanations of services, updates on current financial events\/situations, and even fun videos such as office tours.<\/p>\n

    What Video Can Do for You<\/h3>\n

    In addition to engaging customers and prospects, video has a great ROI. So much so that 83% of businesses<\/a> say that video has provided them with a positive return on investment. While it’s not the easiest task, the video pays off in more ways than one \u2014 allowing you to connect with your audience through one of the most in-demand marketing mediums today.<\/p>\n

    Coming Up with Ideas<\/h3>\n

    Video ideas can be difficult to come up with, but trust us, we’ve done our fair share of video creation. The first step to creating a video is deciding what to record. What topics are valuable? What would your audience watch? A neat trick to finding these answers is to reverse search keywords and analyze the search engine results page. If you see video content in the results, then you know that Google is recommending video content for your specific query, and creating content targeting it could be worthwhile.<\/p>\n

    \"Reverse<\/p>\n

    As you can see, the first search garners close to 10 million results. While that’s not bad, let’s see if we can get it lower and see what topics will be easier to rank higher in the results for.<\/p>\n

    \"reverse<\/p>\n

    In the next search, we simply added the specificity of age, and the number of search results got cut in half. This means that posting a video on this specific topic will be more impactful.<\/p>\n

    Intrigue with Infographics<\/h2>\n

    On the other hand, videos aren’t the end-all solution to visual marketing. Many financial advisors tend to focus their visual advertising on images and infographics in addition to video. Images<\/a> tend to be easier to create and require less involvement. But at the same time can be more flexible when it comes to sharing with your audience.<\/p>\n

    \"Infographic<\/a><\/p>\n

    For example, infographics are wonderful when it comes to sharing on social media or ranking on Google searches because they share compressed information in an easily understood and visually engaging way. This makes them appealing for use on social media and makes them a great source of backlinks as users are more inclined to share them compared to other images.<\/p>\n

    The Best Way to Make Infographics<\/h3>\n

    There are numerous programs and sites that allow financial advisors to craft infographics that they can share on social media or on their sites. We personally recommend using Canva<\/a> because it is not only mostly free but offers professional-level images without needing professional experience in visual design.<\/p>\n

    \"Canva<\/a><\/p>\n

    It makes designing infographics and other images easy with just a few clicks of the mouse. Try using a template or start from scratch and design something completely all your own.<\/p>\n

    Image Best Practices<\/h3>\n

    Now that you’ve found a program or site that works best for you. It’s important to understand the universal rules or best practices for using and creating images or infographics. Here are some basic best practices for images<\/a> you should be sure to follow:<\/p>\n