{"id":50210,"date":"2022-08-10T07:00:26","date_gmt":"2022-08-10T14:00:26","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=50210"},"modified":"2023-07-11T11:14:20","modified_gmt":"2023-07-11T18:14:20","slug":"how-to-get-clients-as-a-financial-advisor","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/how-to-get-clients-as-a-financial-advisor\/","title":{"rendered":"6 Marketing Best Practices to Help Financial Advisors Get Clients"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Beyond making sure current clients are happy, most advisors want to know how to get more. If you are looking to grow your clientele base, digital platforms like websites, social media, and more are your conduits. So today, we&#8217;re tackling the question of how to get clients as a financial advisor by covering 6 best practices that help convert leads.<\/span><\/p>\n<h2>How to Get Clients as a Financial Advisor: 6 Best Practices<\/h2>\n<h2><b>1. Lead With a Strong Home Page<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s new digital age, websites are a crucial platform for advisors to build clientele. Our attention spans are only getting shorter every day. To maintain a website that optimizes this, ask yourself whether your website passes the 5-second test.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show a user your homepage for 5 seconds and ask:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What was the page about?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What do you remember seeing?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Who would benefit from this service?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>What action to take next?<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping the<\/span><span style=\"font-weight: 400;\"> 5-second rule<\/span><span style=\"font-weight: 400;\"> in mind, It is crucial that potential clients glancing at a website are able to clearly understand who you are serving, why, and how. An attractive website to clients features content that services their values. This is where knowing your niche comes in. Spotlighting your mission and how you can best serve your audience is the compass to guide your website.\u00a0<\/span><\/p>\n<figure id=\"attachment_50212\" aria-describedby=\"caption-attachment-50212\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-50212 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.45.45-PM-1024x539.png\" alt=\"New Lantern Advisors Homepage\" width=\"840\" height=\"442\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.45.45-PM-1024x539.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.45.45-PM-300x158.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.45.45-PM-768x404.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.45.45-PM.png 2622w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-50212\" class=\"wp-caption-text\">An excellent example of a homepage with five navigation tabs or less.<\/figcaption><\/figure>\n<blockquote><p><strong>Pro Tip: <\/strong>Ideally, keep your top navigation to five major tabs to give users an outline of your site, and more opportunities to explore.<\/p><\/blockquote>\n<h2><b>2. Incorporate Inviting Calls To Action (CTAs)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most importantly, take this as an opportunity to feature strong calls to action throughout the site. Here are a few things to consider when creating your CTAs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Use precise language:<\/strong> Write in an active voice, clearly stating the action you want the reader to take. Write with urgency to emphasize action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Make it attention-grabbing:<\/strong> If your CTA is in a paragraph, include it at the end. If it is an isolated button, make sure it&#8217;s visible compared to the rest of your page elements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Make it accessible:<\/strong> Ensure your website is accessible to everyone by implementing accessibility options like those <a href=\"https:\/\/fmgsuite.setupwp.io\/features\/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\">available on the FMG platform<\/a>.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_50214\" aria-describedby=\"caption-attachment-50214\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-50214 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.50.25-PM-1024x530.png\" alt=\"Navis Wealth Advisors Call to Action Boxes\" width=\"840\" height=\"435\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.50.25-PM-1024x530.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.50.25-PM-300x155.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.50.25-PM-768x398.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.50.25-PM.png 2668w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-50214\" class=\"wp-caption-text\">An example of a website featuring three strong calls to action<\/figcaption><\/figure>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> Include more than one call to action, answering the different needs of your visitors. For example, one visitor may be ready to contact you, making your first CTA effective. But, some visitors may need more information. A secondary and even tertiary CTA can help direct them to relevant information, ensuring they remain on your site and improving the chances of finding what they need to self-qualify and convert.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For more tips on how to integrate effective <\/span><a href=\"https:\/\/insights.fmgsuite.com\/calls-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">calls to action<\/span><\/a>,<span style=\"font-weight: 400;\"> check out our blog.\u00a0<\/span><\/p>\n<h2><b>3. Prioritize Native Content\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The key to growth on any social media platform is working with the algorithm. In other words, create content that appeals to the specific algorithm of the platform you are using. Content favored by the algorithm is more likely to reach potential customers and convert leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of posting on social media platforms like <\/span><a href=\"https:\/\/blog.twentyoverten.com\/linkedin-algorithm-2022-how-to-hack-the-algorithm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, Facebook, and Twitter, prioritize <\/span><a href=\"https:\/\/www.uschamber.com\/co\/grow\/marketing\/what-is-native-content\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">native content<\/span><\/a><span style=\"font-weight: 400;\">. Native content keeps prospective leads on the social platform. At first, this may seem detrimental, as you no longer are leading readers directly to your site. But, by prioritizing the algorithm, you&#8217;re improving the potential reach of your post. Plus, interested visitors can always click your profile and visit your site.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dandreaci\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Domenick D&#8217;Andrea<\/span><\/a><span style=\"font-weight: 400;\"> is a financial<\/span> <span style=\"font-weight: 400;\">advisor who incorporates a lot of personal Linkedin posts and content that does not link out, acting as a great example of how to use native content.\u00a0<\/span><\/p>\n<figure id=\"attachment_50215\" aria-describedby=\"caption-attachment-50215\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-50215 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.57.25-PM-882x1024.png\" alt=\"Domenick D'Andrea Social Media Example\" width=\"840\" height=\"975\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.57.25-PM-882x1024.png 882w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.57.25-PM-258x300.png 258w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.57.25-PM-768x892.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-12.57.25-PM.png 1066w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-50215\" class=\"wp-caption-text\">Domenick D&#8217;Andrea&#8217;s Linkedin profile.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Not only does he promote resources that keep users on his Linkedin profile, but he also effectively appeals to the needs of his followers. His caption and image directly relate to his target audience and Linkedin community. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> Struggling with what content to post? We find personal content to be some of the most effective, but if you&#8217;re looking for an alternative, then consider your image. Find a way to take a complex topic, and visualize it. This can help your post stand out better without relying on the text alone. Don&#8217;t have a tool to create custom images? No problem. We recommend <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a> to create custom images for your marketing. It&#8217;s free to use and integrated with our products.\u00a0<\/span><\/p><\/blockquote>\n<h2><b>4. Curate Clean Signup Forms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t limit a connection by creating unnecessary roadblocks. Rather, continue to foster communication with prospective leads by simplifying your forms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating an event landing page, contact form, or webinar, keep your forms simple by only requesting information necessary for your business. The standards are often name, email, and phone number, but in some cases, you may need a little more information, depending on the form. <\/span><span style=\"font-weight: 400;\">And by limiting the items requested on any form, you can help increase conversion by removing the barriers to completion, allowing you to get clients as a financial advisor.<\/span><\/p>\n<p><a href=\"https:\/\/peabodywealthadvisors.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Peabody Wealth Advisors<\/a> offers a good example of a simple signup form, asking for the standards, then requesting some contextual information to improve the quality of the meeting.<\/p>\n<figure id=\"attachment_50221\" aria-describedby=\"caption-attachment-50221\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50221 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-08-at-11.41.51-AM-850x1024.png\" alt=\"Peabody Wealth Contact Form\" width=\"840\" height=\"1012\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-08-at-11.41.51-AM-850x1024.png 850w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-08-at-11.41.51-AM-249x300.png 249w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-08-at-11.41.51-AM-768x925.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-08-at-11.41.51-AM.png 986w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-50221\" class=\"wp-caption-text\">An example of a clean contact page.<\/figcaption><\/figure>\n<blockquote><p><strong>Pro Tip:<\/strong> Though limiting how much information you request certainly helps. A great way to secure form completions is through a lead magnet. Your lead magnet can be anything from an eBook to a webinar. Including one behind its own form, or as an add-on to another offer, can be great for capturing contacts.<\/p><\/blockquote>\n<h2><b>5. Lay a Foundation For SEO\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Laying a <\/span><a href=\"https:\/\/www.searchenginewatch.com\/2018\/06\/22\/laying-the-foundations-of-good-seo-the-most-important-tasks-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">foundation for SEO<\/span><\/a><span style=\"font-weight: 400;\"> begins on day one of building your website. And investing in robust keyword research is crucial, so keep in mind these three rules for keyword optimization.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beware of over-optimization by using keywords naturally rather than packing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mix up keywords with long-tail keywords to avoid repetition with tools such as Google Suggest and Google Keyword Planner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be generous with semantic keywords \u2013 keywords closely related to your topic.<br \/>\n<\/span><\/li>\n<\/ul>\n<p>The keywords you actually select will depend on your business. But when deciding on them, remember to consider the terms your users would search in Google and consider the context around the searches. In other words, what was their intent? What were they hoping to find? For example, when searching the term &#8220;Financial advisor&#8221; <span style=\"font-weight: 400;\">on Google, you will notice the top results are often advisors in your area. This is because Google knows someone searching that term is likely looking to work with an advisor.\u00a0<\/span><\/p>\n<figure id=\"attachment_50218\" aria-describedby=\"caption-attachment-50218\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50218 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-1.20.07-PM-1024x415.png\" alt=\"Financial advisor search result\" width=\"840\" height=\"340\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-1.20.07-PM-1024x415.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-1.20.07-PM-300x122.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-1.20.07-PM-768x311.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-05-at-1.20.07-PM.png 2458w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-50218\" class=\"wp-caption-text\">A screenshot from searching Financial Advisor on Google.<\/figcaption><\/figure>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> Focus on<\/span><a href=\"https:\/\/insights.fmgsuite.com\/how-to-optimize-your-financial-advisor-website-for-local-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> local SEO<\/span><\/a>. <span style=\"font-weight: 400;\">This will not limit your national search potential but can help you stand out amongst local competitors. <\/span><span style=\"font-weight: 400;\">There are several ways to do this, but one of the best places to start is by signing up and optimizing your <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\">. Doing so will register your business with Google and act as a catchall for reviews, which can help improve your rankings as Google wants to recommend businesses with a high rating.\u00a0<\/span><\/p><\/blockquote>\n<h2><b>6. Recycle Content\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Time is money! If you are investing in creating content, you might as well recycle it. In other words, b<\/span><span style=\"font-weight: 400;\">reak down<\/span><span style=\"font-weight: 400;\"> or consolidate pieces of content for reuse across your marketing channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a series of SEO blogs could be compiled, reorganized, and edited to create an eBook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, a large blog post could be broken down into multiple social media posts. Each would help save the advisor time in their marketing efforts.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50234 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2022\/08\/How-to-recycle-your-content.jpg\" alt=\"How to recycle content\" width=\"940\" height=\"788\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/How-to-recycle-your-content.jpg 940w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/How-to-recycle-your-content-300x251.jpg 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2022\/08\/How-to-recycle-your-content-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>Pro Tip: Recycling content should also include updating out-of-date pieces \u2013 predominantly blogs, but eBooks too. Doing so can help improve your SEO by cleaning up content that may be out of date and give you something to work off of without having to determine new topics. Of course, don&#8217;t do this too often. Rather aim for every few months in order to maintain the relevancy of a piece without overloading your social feed with repeat content.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400; color: #0000ff;\">Looking for more ways to get clients as a financial advisor? We can help. <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">With our &#8220;Do It For Me&#8221; service, we&#8217;ll manage your marketing for you.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-lg secondary pill\" href=\"https:\/\/fmgsuite.setupwp.io\/features\/marketing-assist\" target=\"_blank\" rel=\"noopener noreferrer\">Learn More<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six strategies to get clients as a financial advisor.<\/p>\n","protected":false},"author":29,"featured_media":50235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[205],"tags":[71,233,252,66,77],"class_list":["post-50210","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-lead-generation","tag-call-to-action","tag-marketing-best-practices","tag-prospecting","tag-recycling-content","tag-website-homepage","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Get Clients as a Financial Advisor: 6 Strategies and Examples<\/title>\n<meta name=\"description\" content=\"This article covers how to get clients as a financial advisor with 6 strategies to 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