{"id":50165,"date":"2022-08-03T07:00:45","date_gmt":"2022-08-03T14:00:45","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=50165"},"modified":"2024-04-30T14:41:14","modified_gmt":"2024-04-30T21:41:14","slug":"selecting-the-best-images-for-your-social-posts","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/selecting-the-best-images-for-your-social-posts\/","title":{"rendered":"Selecting the Best Images for Your Social Posts"},"content":{"rendered":"

Social media involves interacting with clients, potential prospects, and other financial advisors. This means that it’s essential to do everything possible to increase engagement and get your name out there. After all, the whole point of being on social media is to grow your audience, which is where images come in. However, it’s not as simple as just creating or looking up random images to use. There are strategies that will ensure that the pictures you choose will create the most positive social media impact.<\/p>\n

To demonstrate, this blog will show you some social media graphics best practices along with selecting the best images that can boost your social media presence. Plus, we’ve included some social media graphics best practices.<\/p>\n

Why You Should Use Quality Visuals<\/h2>\n

Besides the obvious reason for using images is to make your post more appealing to the eyes, visuals are a great way to significantly boost engagement and interaction on your posts. Knowing the best practices for imagery is important because marketers know that images can increase engagement, but did you know that content with images receives up to 40% more shares<\/a> than those without? People are more likely to share your posts because they’re more visually interesting and entertaining. It’s important to remember that social media is about showcasing your brand’s personality. And in this instance, it’s about showcasing your company and interacting with your audience.<\/p>\n

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Images are also a great jumping point for sharing short stories. They say an image is worth a thousand words, and that’s what you should be aiming for. For example, instead of sharing a post with a long-winded sentence explaining statistics, share a graphic that shows that data. If statistics prove true, the image will receive more engagement and interaction. Which I don’t believe any financial advisors would have a problem with.<\/p>\n

Considerations Before Selecting Your Images<\/h2>\n

There are certain aspects for financial advisors to consider before selecting the images that they wish to share. Including but not limited to brand rules, proper image sizing, and following copyright laws.<\/p>\n

Define Your Brand Rules\/Brand Voice<\/h3>\n

First off, before starting any image selection, it’s important to define what rules you want to follow in accordance with your brand. How would you describe your brand’s voice? This can greatly influence the types of visuals that are best for your social media post. For instance, if you’ve established your brand to be more personable, sharing more serious images will confuse your audience. On the other hand, if your brand has been a more business-focused voice. It would be out of the left field for you to all of a sudden post a funny image like a meme. There’s a slight chance that this change could increase your engagement, but it’s more likely to backfire and confuse your audience.<\/p>\n

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Understand Proper Image Sizing<\/h3>\n

Next, it’s important to understand proper image sizing for all the social media you use, including Facebook, Instagram, LinkedIn, and Twitter. Using the wrong dimensions can end up with blurry images, weird picture dimensions, and hard-to-understand visuals. To demonstrate the most-common sizes for each social media site, check out this list:<\/p>\n