{"id":41486,"date":"2022-09-21T07:00:36","date_gmt":"2022-09-21T14:00:36","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=41486"},"modified":"2023-10-16T09:36:45","modified_gmt":"2023-10-16T16:36:45","slug":"beginners-guide-to-financial-advisor-video-marketing","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/beginners-guide-to-financial-advisor-video-marketing\/","title":{"rendered":"The Beginner&#8217;s Guide To Financial Advisor Video Marketing"},"content":{"rendered":"<p>There are <a href=\"https:\/\/www.lemonlight.com\/blog\/67-video-marketing-stats-you-need-to-know-for-2021\/\">many advantages to using financial advisor videos in your marketing strategy.<\/a> And as advisors adopt video, one challenge remains the same. Where do you start?<\/p>\n<p>There is an abundance of tips online, and many of them can be overwhelming. Expensive equipment lists, software, and setups that take extra time. This makes many guides complicated and less relevant to financial advisors. Luckily, this guide was written with advisors and other financial professionals in mind. So, if you\u2019re just <a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/video-startup-guide-for-financial-advisors\/\">diving into video marketing<\/a>, this is the place to start. We\u2019ll cover the basics of video production for financial advisors, from equipment and recording to editing and distribution. Along with the best way to create financial advisor videos.<\/p>\n<p>Let\u2019s jump in.<\/p>\n<h2>Prepping for Video Creation<\/h2>\n<p>You\u2019ll want to set a few things up before you start recording. For your first step, you\u2019ll need equipment, a script, and a recording location.<\/p>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/waldemar-brandt-vaoskp_ocn0-unsplash\/\" rel=\"attachment wp-att-41547\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-41547 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/waldemar-brandt-VAoSKP_ocN0-unsplash-1024x691.jpg\" alt=\"\" width=\"840\" height=\"567\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/waldemar-brandt-VAoSKP_ocN0-unsplash-1024x691.jpg 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/waldemar-brandt-VAoSKP_ocN0-unsplash-300x203.jpg 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/waldemar-brandt-VAoSKP_ocN0-unsplash-768x518.jpg 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/waldemar-brandt-VAoSKP_ocN0-unsplash.jpg 5454w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h3>Some Equipment You&#8217;ll Need<\/h3>\n<ul>\n<li>A camera, but nothing too fancy, even the one built into your smartphone or the webcam you use for meetings, is perfect<\/li>\n<li>Look for a place to set your camera, such as a desk or table. If you have a tripod, that&#8217;s even better<\/li>\n<li>Clothing that is business casual. You want to appear professional but still relaxed on camera<\/li>\n<\/ul>\n<h3>The Best Way to Write a Script<\/h3>\n<h4>Start with the Big Picture<\/h4>\n<p><span style=\"font-weight: 400;\">Whether this is your first piece of video content or a continuation, understanding your long-term video goals will provide direction for each script. What is the main focus of your firm? What services do you offer, and what questions do clients ask about these services?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, create video content answering these questions. <\/span><span style=\"font-weight: 400;\">For example, a firm focused on early family planning might receive questions like \u201cHow do I financially plan for my child&#8217;s education?\u201d or \u201cHow does getting married impact our finances?\u201d <\/span><\/p>\n<h4>Focus on Education<\/h4>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided on the topic for your video, you\u2019ll want to answer the question it\u2019s based on. List the information you want to provide and any data to go with it.<\/span><\/p>\n<h4>Don&#8217;t Be Afraid to Get Creative<\/h4>\n<p><span style=\"font-weight: 400;\">Your main goal is to inform your audience. But don\u2019t be afraid to mix things up. Use appropriate humor, include comparisons to help with descriptions, and add imagery. All of these are great ways to make your video dynamic and relatable. Here are a few tips to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make your script conversational<\/b><span style=\"font-weight: 400;\">: Reading line-for-line can feel unnatural, and viewers will see it through the screen. Instead, opt for a conversational approach. Write your script in an answer-question format. And, if you can, have someone read your questions while filming your answers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use storytelling<\/b><span style=\"font-weight: 400;\">: Instead of describing your answer plainly, use a story to show it in action. Storytelling can help viewers conceptualize challenging ideas while making the subject more relatable to our everyday lives.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t forget visuals<\/b><span style=\"font-weight: 400;\">: Scripts include text for the speaker, just as much as they include visual direction. Consider what your audience will see during your video, especially if a visual can help clarify an idea.<\/span><\/p>\n<h3>Writing Your Script<\/h3>\n<p><span style=\"font-weight: 400;\">The end goal of your video is to attract leads. With this in mind, the following script template is broken down into three sections to focus on marketing without limiting creativity. These include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address audience pain points\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate, entertain, and explain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call to action<\/span><\/li>\n<\/ol>\n<h3>Find a Great Recording Location<\/h3>\n<p>Where you record makes a big difference in the quality of your video. You should find a place that is:<\/p>\n<ul>\n<li>Quiet since you don\u2019t want extra sound in your video<\/li>\n<li>Not in front of a distracting background because your viewer\u2019s attention should be on you, not what\u2019s going on behind you<\/li>\n<li>Near a source of natural light, such as a large window<\/li>\n<\/ul>\n<p>Luckily, most offices fit these requirements.<\/p>\n<p>Once you have your equipment, script, and location, you\u2019re ready to record.<\/p>\n<h2>Recording Your Video<\/h2>\n<p>This step is often the most intimidating. But don\u2019t overthink it.<\/p>\n<p>Start by reading your script a few times to get comfortable with it. If you chose a bullet point list, do the same and think of what you might say.<\/p>\n<p>Once you\u2019re ready, you can start recording. This step will depend on what camera you are using.<\/p>\n<h4>If You\u2019re Using a Phone:<\/h4>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/sketchnotediphonevideo_faceon-1050x589\/\" rel=\"attachment wp-att-41549\"><img decoding=\"async\" class=\"aligncenter wp-image-41549 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/SketchnotediPhoneVideo_FaceOn-1050x589-1024x574.png\" alt=\"\" width=\"840\" height=\"471\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/SketchnotediPhoneVideo_FaceOn-1050x589-1024x574.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/SketchnotediPhoneVideo_FaceOn-1050x589-300x168.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/SketchnotediPhoneVideo_FaceOn-1050x589-768x431.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/SketchnotediPhoneVideo_FaceOn-1050x589.png 1050w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<ol>\n<li>Open the camera app.<\/li>\n<li>Click the \u201crotate camera\u201d button to see how you will appear in the recording (or rotate your phone)<\/li>\n<li>Secure your phone to its recording location.<\/li>\n<li>Select Video mode.<\/li>\n<li>Press the record to start and stop your video.<\/li>\n<li>Remember to look at the camera while speaking, not your own face on the screen.<\/li>\n<\/ol>\n<h4>If You\u2019re Using a Webcam:<\/h4>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-30-57-pm\/\" rel=\"attachment wp-att-41551\"><img decoding=\"async\" class=\"wp-image-41551 size-large aligncenter\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.30.57-PM-1024x188.png\" alt=\"\" width=\"840\" height=\"154\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.30.57-PM-1024x188.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.30.57-PM-300x55.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.30.57-PM-768x141.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.30.57-PM.png 1438w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<ol>\n<li>Open your computer\u2019s recording software (Mac is Photo Booth, Microsoft is your Camera app)<\/li>\n<li>Turn on your audio and video:<\/li>\n<li>When you\u2019re ready, click record to start and stop your video.<\/li>\n<li>Remember to look at the camera while speaking, not your own face on the screen.<\/li>\n<\/ol>\n<h3>Finding Your Video File<\/h3>\n<p>Once you\u2019re done recording, your video will be stored in one of a few locations.<\/p>\n<ul>\n<li>If recorded on your phone, your video will be stored in your camera app<\/li>\n<li>If recorded on your webcam, the file will live on your recording app<\/li>\n<\/ul>\n<p>You\u2019ll want to record several versions of your video. Once this is done and you know where to find them, you\u2019re ready to move on to the next step.<\/p>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-26-at-1-13-12-pm\/\" rel=\"attachment wp-att-41552\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41552 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.13.12-PM-1024x795.png\" alt=\"\" width=\"840\" height=\"652\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.13.12-PM-1024x795.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.13.12-PM-300x233.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.13.12-PM-768x596.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-26-at-1.13.12-PM.png 1440w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h2>How to Finalize Your Video<\/h2>\n<p>This step involves determining which of your videos is best, performing some simple edits, and saving it.<\/p>\n<h3>Select The Best Recording<\/h3>\n<p>Start by choosing which of your recordings is your favorite. Watch each one through, but don\u2019t worry about small issues.<\/p>\n<p>If you are well-lit, the camera is stable, and the information is clear, then you\u2019re good to move on to editing. You can always ask a colleague for a second opinion if you\u2019re not sure which version is best!<\/p>\n<h3>How To Edit Your Video<\/h3>\n<p>Keep your editing simple. You don\u2019t need to cut in between different scenes.<\/p>\n<p>As for software, Mac and iPhone users can edit videos using iMovie, while Windows users can use Windows Movie Editor. If you&#8217;re unsure of how to use these programs, watch this<a href=\"https:\/\/www.youtube.com\/watch?v=U1Hd60lwOyA\"> tutorial for iMovie<\/a>\u00a0and this <a href=\"https:\/\/www.youtube.com\/watch?v=t6yQwLuoO3w\">tutorial for Windows Movie Editor<\/a>.<\/p>\n<p>To edit your video:<\/p>\n<ol>\n<li>Import your video into the editing software<\/li>\n<li>Drag the clip into a new editing project<\/li>\n<li>Click and drag the clip from the start to remove any dead space from the beginning<\/li>\n<li>Click and drag the clip from the end to remove any dead space from the end<\/li>\n<li>Export the file<\/li>\n<\/ol>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-34-22-pm\/\" rel=\"attachment wp-att-41553\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41553 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.34.22-PM-1024x640.png\" alt=\"\" width=\"840\" height=\"525\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.34.22-PM-1024x640.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.34.22-PM-300x188.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.34.22-PM-768x480.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.34.22-PM.png 2880w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p>If you\u2019re interested in more robust editing, then it may be worth it to invest in a program like Adobe Premiere. But unless you are ready to invest extra time and money into your video-making, then we would recommend the default programs to start. You can also hire a freelance editor (via something like <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a> or posting a job listing at your local college)<\/p>\n<p>Once your video is edited, export it, title it, and ensure that it is an MP4 file in the largest possible file size\/audio quality. When this is done, you\u2019re ready to distribute your video to your viewers.<\/p>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-37-29-pm\/\" rel=\"attachment wp-att-41554\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41554 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.29-PM-1024x668.png\" alt=\"\" width=\"840\" height=\"548\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.29-PM-1024x668.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.29-PM-300x196.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.29-PM-768x501.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.29-PM.png 1474w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-37-52-pm\/\" rel=\"attachment wp-att-41555\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41555 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.52-PM-1024x568.png\" alt=\"\" width=\"840\" height=\"466\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.52-PM-1024x568.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.52-PM-300x166.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.52-PM-768x426.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.37.52-PM.png 1492w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h2>Publishing Your Video<\/h2>\n<p>Before you begin distributing your video, make sure to send it to your compliance team (if applicable).<\/p>\n<p>Once it has been approved, you\u2019re ready to distribute it. Feel free to use whichever method you prefer, though we do recommend using as many as you can to utilize the <a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/5-ways-video-content-will-transform-your-marketing\/\">advantages of video marketing<\/a> and ensure your video is receiving views.<\/p>\n<h4>Share It On YouTube<a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-39-58-pm\/\" rel=\"attachment wp-att-41556\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41556 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.39.58-PM.png\" alt=\"\" width=\"478\" height=\"300\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.39.58-PM.png 478w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.39.58-PM-300x188.png 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/a><\/h4>\n<p>Create a YouTube channel and upload your video. This will give you a location to store all of your future videos. And as an added benefit, YouTube is the <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\">second most popular search engine in the world<\/a>, meaning the content you create will also help with your SEO.<\/p>\n<h4>Upload To Your Blog<\/h4>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/apr-28-2021-12-49-20\/\" rel=\"attachment wp-att-41558\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41558 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Apr-28-2021-12-49-20.gif\" alt=\"\" width=\"884\" height=\"476\" \/><\/a><\/p>\n<p>Uploading your video to a relevant blog comes with several benefits. It can provide an opportunity to share your other content channels, increase your visitor&#8217;s time-on-page, and effectively improve SEO.<\/p>\n<h4>Share It in an Email<\/h4>\n<p>Take advantage of the engagement a video receives, and send it out over email or in your next newsletter. Make sure to mention \u201cvideo\u201d in your subject line before you click to send to help improve open rates. Remember: You cannot send a video file in an email. Instead:<\/p>\n<ul>\n<li>Take a screenshot or create a thumbnail image of the video<\/li>\n<li>Upload it to your email builder<\/li>\n<li>Take the link to the video on YouTube or your website and hyperlink the image in your email<\/li>\n<li>Optional: Add a button to click to watch the video<\/li>\n<\/ul>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-financial-advisor-video-marketing\/screen-shot-2021-04-28-at-12-44-32-pm\/\" rel=\"attachment wp-att-41557\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41557 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.44.32-PM-e1663788794447.png\" alt=\"\" width=\"958\" height=\"772\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.44.32-PM-e1663788794447.png 958w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.44.32-PM-e1663788794447-300x242.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-28-at-12.44.32-PM-e1663788794447-768x619.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/a><\/p>\n<h4>Share It On Social Media<\/h4>\n<p>Share your financial advisor&#8217;s videos on your favorite social media channels. Make sure to include some context in your post and the benefits of watching your video.<\/p>\n<h3>Improving Your Video Strategy<\/h3>\n<p>Once you\u2019ve created and distributed your first video, it\u2019s time to start the process again. And, as you become more familiar, you may wonder, \u201cHow can I improve?\u201d<\/p>\n<p>Our webinar &#8220;Easy Ways to Add Video to Your Marketing Mix&#8221; is a great place to continue your marketing journey, so when you&#8217;re looking for the next steps, feel free to check it out!<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\">Let Our Content Fuel Your Marketing!<\/span><\/h2>\n<p style=\"text-align: center;\">FMG offers authentic, timely emails, social posts, videos, blogs, and more. Use them as-is or edit them to your liking. The ideas are endless.<\/p>\n<p class=\"hero\" style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/fmgsuite.setupwp.io\/features\/content\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many advantages to using financial advisor videos in your marketing strategy. 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