{"id":34165,"date":"2019-10-28T19:04:03","date_gmt":"2019-10-29T02:04:03","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=34165"},"modified":"2025-09-16T10:00:40","modified_gmt":"2025-09-16T17:00:40","slug":"3-tips-to-connect-with-your-audience-in-a-video","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/3-tips-to-connect-with-your-audience-in-a-video\/","title":{"rendered":"3 Tips To Connect With Your Audience In A Video"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video allows you to tell a story in your own time. The audience, whether it\u2019s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you\u2019re able to save time and effort, while still building relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to creating videos for your financial practice, you might struggle with feeling comfortable on camera. As a result, your finished product won\u2019t come across as warm and welcoming. Not only will this keep you from achieving your goals, but it may actually turn people off from you and your firm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a video, it\u2019s important to use a few tricks that will help you connect with the camera, and therefore the audience. Try these three tips for financial advisor videos that you\u2019ll be proud to share!<\/span><\/p>\n<h2>3 Tips for Engaging Financial Advisor Videos<\/h2>\n<ol>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Decide the Tone<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">How do you want to be perceived by the audience? Serious? Playful? Friendly? Decide which version of yourself you are at this moment. This will depend greatly on the subject of the video, as well as your overall brand and how you choose to promote yourself as a financial advisor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter the overall tone, make sure you sound sincere. That is the version of yourself that you want to put on camera and broadcast to the world. Listen back and ask yourself if you believe what you\u2019re saying.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Picture Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When filming a video, have a specific audience member in mind and imagine they are the camera. Speak directly to them, and think about how they might feel about what you\u2019re saying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on a specific person, whether that\u2019s one of your top clients or a prospect you\u2019ve been talking to, you\u2019re able to sound more like yourself. It gives you directness and helps the video to feel like a conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling with this, try practicing with an actual person. Bring in a member of your team and practice reading your script to them. By watching their genuine reactions, you\u2019ll have a better sense of how you\u2019re connecting with your audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Practice, Practice, Practice<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to improve your sincerity and comfort in front of the camera? Practice! Don\u2019t let your first-ever appearance on video be the day you\u2019ve hired a camera crew to make the final product. Practice first with your webcam or phone. As painful as it might be to watch yourself, it\u2019s crucial to make sure you\u2019re presenting yourself in the best way possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you practice, the more your script will roll off the tongue. You\u2019ll feel more comfortable with what you\u2019re saying, and you\u2019ll find better ways to sound conversational and sincere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video offers a powerful way to connect with your audience and you don\u2019t want to miss the mark. If your video feels like a bland talking head, you won\u2019t get the desired results. Always think about your audience, choose your tone, and keep practicing to ensure you look and sound welcoming. For more advice on creating your own videos, <\/span><a href=\"https:\/\/insights.fmgsuite.com\/broadcast\/how-to-use-video-for-lead-generation\/\"><span style=\"font-weight: 400;\">check out this broadcast replay<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video allows you to tell a story in your own time. The audience, whether it\u2019s your clients or potential clients, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":34166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[286],"tags":[78],"class_list":["post-34165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips To Connect With Your Audience In A Video | FMG<\/title>\n<meta name=\"description\" content=\"Learn essential tips for creating an engaging video for financial advisors that foster relationships and attract clients.\" \/>\n<meta name=\"robots\" content=\"index, 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