{"id":31426,"date":"2022-09-22T07:00:55","date_gmt":"2022-09-22T14:00:55","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=31426"},"modified":"2024-12-16T16:05:45","modified_gmt":"2024-12-17T00:05:45","slug":"beginners-guide-to-digital-marketing-for-financial-advisors","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/beginners-guide-to-digital-marketing-for-financial-advisors\/","title":{"rendered":"Beginners Guide to Digital Marketing for Financial Advisors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As reported by <\/span><a href=\"https:\/\/www.investmentnews.com\/article\/20190315\/BLOG18\/190319964\/independent-advisory-firms-plan-to-increase-digital-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Investment News<\/span><\/a><span style=\"font-weight: 400;\">, 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s look at the stats for all small business owners \u2013 <a href=\"https:\/\/clutch.co\/agencies\/digital\/resources\/small-business-digital-marketing-survey-2018\" target=\"_blank\" rel=\"noopener\">only 1 in 5 SMBs doesn\u2019t use digital marketing yet<\/a>. Why are advisors so much slower to \u201cget with the times\u201d compared to other entrepreneurs and small business owners? It also highlights the importance of digital marketing for financial advisors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advisors have long been able to rely on traditional marketing techniques and word of mouth. But the industry is changing. Younger potential clients need convincing to seek out a financial advisor. One in four millennials does not trust others for financial advice. When it comes to attracting new prospects, non-referral business development is now driving more AUM growth than all client and professional referrals combined. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing strategies help you build stronger, longer-lasting relationships with clients and prospects alike. A strong website, email newsletter, social media presence, and content library provide value to prospects while keeping clients engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019ve tried to go digital before without success or have been waiting for the push to get started, these beginners&#8217; guides will provide the information you need to launch your digital marketing strategy for your financial advisory.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Getting Started with Digital Marketing for Financial Advisors<\/span><\/h2>\n<p>It&#8217;s important to know what you&#8217;re getting into when it comes to digital marketing for financial advisors, you&#8217;ll find the three main categories advisors need to focus on for their digital marketing strategy:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read on for an overview of why advisors need to invest in these aspects of digital marketing, how you can get started, and some additional resources to help you become an expert. Here are 3 things advisors need when starting digital marketing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Financial Advisor Websites<\/span><\/h2>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/exclusive\/exclusive-12-4\/\" rel=\"attachment wp-att-30834\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-30834\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2019\/03\/exclusive-12.png\" alt=\"\" width=\"600\" height=\"468\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/03\/exclusive-12.png 881w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/03\/exclusive-12-300x234.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/03\/exclusive-12-768x599.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want to have a business in 2019, <a href=\"https:\/\/moz.com\/blog\/local-businesses-need-websites\" target=\"_blank\" rel=\"noopener\">a website is an absolute necessity<\/a>. You may have gotten by for years without one, but times are changing. Your website operates as your digital business card. It helps people find you online, provides proof of value to a new prospect, and helps clients stay engaged. In fact, researchers have found that 70-80% of modern consumers search for a company online before visiting them or making a purchase. If a potential client can\u2019t find you online, you\u2019re missing out on business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a website or your website isn\u2019t helping you grow, you need to ensure it includes the following five aspects:<\/span><\/p>\n<h4><b>Contact Information<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Make sure all the information is up to date and offers your preferred contact methods, including email, phone number, and address. <\/span><\/p>\n<h4><b>Clear Branding<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Your website needs to show what sets your firm apart from all the others. This starts with a logo but is much more than that. It\u2019s the imagery you choose, your language, and how you showcase your team. If you\u2019re unsure about your branding.<\/span><\/p>\n<h4><b>An About Page<\/b><\/h4>\n<p><b> <span style=\"font-weight: 400;\">Make sure it&#8217;s easy for a visitor to find information about your background and the history of your firm. Use this to sell yourself, convince a visitor that you&#8217;re the firm for them, and show off what sets you apart.<\/span><\/b><\/p>\n<h4><b>Content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Blogs, whitepapers, webinars, and videos that showcase your expertise and the value you can offer. <\/span><\/p>\n<h4><b>Up-to-Date and Mobile-Friendly<\/b><\/h4>\n<p><b> <span style=\"font-weight: 400;\">57% of users say they won\u2019t recommend a business with a poorly designed mobile site. Don\u2019t let your site fall into this camp.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Website Resources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/the-15-best-financial-advisor-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The 15 Best Financial Advisor Websites<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/10-female-led-financial-advisor-websites\/\" target=\"_blank\" rel=\"noopener\">10 Female-Led Financial Advisor Sites<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/fmgsuite.setupwp.io\/websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FMG Website Tools<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Financial Advisor Email Tools<\/span><a href=\"https:\/\/insights.fmgsuite.com\/market-in-motion\/beginners-guide-to-digital-marketing-for-financial-advisors\/screen-shot-2019-04-11-at-10-48-48-am\/\" rel=\"attachment wp-att-31437\"><img decoding=\"async\" class=\"aligncenter wp-image-31437 size-full\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-10.48.48-AM.png\" alt=\"\" width=\"513\" height=\"408\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-10.48.48-AM.png 513w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-10.48.48-AM-300x239.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Regular emails should be a top priority for your digital marketing strategy. Email is very effective because it\u2019s so versatile, even with the introduction of more high-tech tools. You can send newsletters, one-offs, campaigns, etc., that help to keep you top-of-mind. Forty-seven percent of marketing professionals agree it has the best ROI, so it\u2019s worth taking time to set it up and send regular communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful email campaigns are personal, consistent, and provide value. Try these tips to send emails that convert:<\/span><\/p>\n<h4><b>Use Segmented Lists<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When you upload your contact list, make sure you set up different groups for prospects and clients. You can go even further and segment it by interest or demographic. Taking the time to send personal emails is very valuable, as 78% of prospects said personally relevant content from their advisors increases their intent to engage. <\/span><\/p>\n<h4><b>Send a Regular Email Newsletter<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Monthly is a good start, but you can move up to monthly or even weekly if you have enough content. This is to keep your clients and prospects up to date on the latest news about both your firm and the industry. <\/span><\/p>\n<h4><b>Use Automated Campaigns<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Remembering to send emails for every birthday or every referral request can get difficult. Automated email keeps your marketing running in the background when you\u2019re too busy working with clients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Financial Advisor Social Media Tools<\/span><\/h2>\n<p><a href=\"https:\/\/insights.fmgsuite.com\/home\/automated_email-min\/\" rel=\"attachment wp-att-31347\"><img decoding=\"async\" class=\"aligncenter wp-image-31347\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-1024x637.png\" alt=\"Automated Email Marketing Campaigns - FMG Suite\" width=\"750\" height=\"467\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-1024x637.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-300x187.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-768x478.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-1536x956.png 1536w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843-350x218.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2019\/04\/automated-email-marketing-campaigns-fmg-suite-e1680190425843.png 1600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">At FMG Suite, we know social media can be a sensitive topic for financial advisors, especially if their compliance doesn\u2019t allow them to use these tools. Hopefully, more brokers\/dealers will soon realize the power of social, especially when they learn that <a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2015\/03\/18\/affluent-millennials-more-likely-to-use-whatsapp-amazon-and-facebook\/\" target=\"_blank\" rel=\"noopener\">75% of affluent Millennials use social media for personal finance and investing purposes<\/a>. If you want to resonate with younger prospects, social media can help you achieve success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still doubting whether your advisory really <\/span><i><span style=\"font-weight: 400;\">needs<\/span><\/i><span style=\"font-weight: 400;\"> to be on social media, how about this: Ninety percent of marketers say their social marketing efforts have increased exposure for their business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of which platforms to try, LinkedIn is a great choice for advisors, but Twitter, Facebook, and even Instagram can be hugely beneficial. If you\u2019re new to social media, try these strategies to get started:<\/span><\/p>\n<h4><b>Complete Your Profiles<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Just like your website, your profiles need to be personal, convincing, and high quality. Make sure the contact info is correct, you have a high-quality image for your profile and cover images and take time to fill out all the available fields.<\/span><\/p>\n<h4><b>Post Consistently <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Try starting out once per week, but it\u2019s great to build up to two to three times a week or even daily if you have a large enough audience. Just pick a frequency that you can commit to, so your page doesn\u2019t have a bunch of posts one week, then silence for a few months.<\/span><\/p>\n<h4><b>Build Your Audience<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First, don\u2019t get too hung up on the number of followers because the quality of the content is more important than your follower count. But to make sure you\u2019re reaching your relevant audience, invite all your contacts from your work and your relevant personal communities, like neighbors and former classmates. Try sending out an email blast promoting your new social profiles. <\/span><\/p>\n<h4><b>Stay Engaged<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If people are commenting, liking, or sending messages to your page, don\u2019t let them sit there in silence. Be sure to respond to comments, start conversations, ask questions, and overall, remember that this platform is meant to be <\/span><i><span style=\"font-weight: 400;\">social!<\/span><\/i><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">The All-in-One Marketing Platform<\/span><\/h2>\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p style=\"text-align: center;\">We make it easy to market effectively. Everything you need \u2013 website, email, social media, blogs, events, video and printed cards \u2013 all in one place.<\/p>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As reported by Investment News, 25% of financial advisors plan to add digital marketing this year, and 29% of advisors [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":31438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,286],"tags":[233],"class_list":["post-31426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-multimedia","tag-marketing-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beginners Guide to Digital Marketing for Financial Advisors | FMG<\/title>\n<meta name=\"description\" content=\"Wanting to explore digital marketing for financial advisors? 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