{"id":31349,"date":"2022-04-27T07:00:28","date_gmt":"2022-04-27T14:00:28","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=31349"},"modified":"2026-04-08T21:19:24","modified_gmt":"2026-04-09T04:19:24","slug":"how-to-create-the-perfect-intro-video","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/how-to-create-the-perfect-intro-video\/","title":{"rendered":"How to Create the Perfect Intro Video"},"content":{"rendered":"

At FMG, we believe it’s important to let clients and prospects know who you are and what you do. That’s why we recommend all financial advisors work on a website intro video. But what is a website intro video? Well, we’re glad you asked:<\/span><\/p>\n

What are Intro Videos?<\/b><\/h2>\n

Intro videos are short, three to five-minute videos that complement your online presence. You can use this polished video on the homepage of your financial advisory\u2019s website, on your social media profiles, and on other online marketing materials. Video continues to be one of the most important interactive content pieces, and intro videos make it easy to share a lot of really valuable information with your clients and prospects. Custom video is a great way to get more out of your marketing strategy.<\/span><\/p>\n

The Case for Intro Videos<\/b><\/h2>\n

The video has been around for a long time, but financial advisors are still hesitant to tackle this media. But videos are valuable for multiple reasons. <\/span><\/p>\n

First, videos are a quick and easy way to share information. Studies show that people merely skim your website content, but videos have higher completion rates. This means that you can get your main points across quickly and effectively.<\/span><\/p>\n

In addition, videos can help boost your website\u2019s search engine rankings. Although Google can\u2019t actually \u201cread\u201d the words in your video, these videos help boost your rankings because they increase your visitors\u2019 time on the page. \u201cTime on page\u201d is an important ranking factor that Google values because it shows the algorithm that you have useful content. Videos help decrease your bounce rate and increase this time on the page, both of which will help you with your SEO efforts. <\/span><\/p>\n

What Should You Include in Your Intro Video?<\/b><\/h2>\n

These intro videos are a great way to introduce yourself and your business. When Kirk was directing intro videos at Elevate, he broke the video down into five sections. These sections can help get you started:<\/span><\/p>\n

\"what<\/p>\n

Introduction<\/span><\/h4>\n

The first part of your video should be your introduction. Here, you can talk about how long your firm has been around, your geographical location, and a brief overview of your services. <\/span><\/p>\n

Brand<\/span> Promise<\/span><\/h4>\n

The next section of your intro video should be all about your brand promise or unique value proposition. Talk about what makes your firm different, why clients choose to work with you, your unique process, and your guiding ethics at your firm. These are the components that make you stand out. <\/span><\/p>\n

Your Ideal Client<\/span><\/h4>\n

Next, spend some time talking about your ideal client. This can include demographic information like their net worth, age, or occupation, but it should also include the characteristics that you enjoy working with. Explain the values, demeanor, and priorities that your ideal clients share. <\/span><\/p>\n

Your Life Outside of Work<\/span><\/h4>\n

Not only does adding a little bit about your life outside of the office add personality to your video, but it\u2019s also a great way to show clients and prospects what really matters to you. You can share information about charities or volunteer work that\u2019s important to you, some of your favorite hobbies, or any boards that you sit on. This personal information shows that you aren\u2019t just a face behind a screen but that you care about the community and the people in it. <\/span><\/p>\n

Call to Action<\/span><\/h4>\n

The last section of your video is actually the most important. Here, you explain how prospects can take the next step in working together. Whether you prefer an old-fashioned phone call or have a questionnaire on your site, including a clear call to action in your intro video will make it easier for viewers to take that next step. This is key for lead generation and turning a visitor into a long-term client of your advisory.<\/span><\/p>\n

The Pros and Cons of Using a Script for Your Intro Video<\/b><\/h2>\n

If you are new to video, you may be tempted to create a script ahead of time, but this might not be the best approach, depending on how you want your video to come together. Here are a few of the pros and cons of using a script while recording your intro video:<\/span><\/p>\n

Pros<\/span><\/h4>\n