{"id":30009,"date":"2019-02-14T22:13:39","date_gmt":"2019-02-15T06:13:39","guid":{"rendered":"http:\/\/insights.fmgsuite.com\/?p=30009"},"modified":"2024-12-06T15:31:35","modified_gmt":"2024-12-06T23:31:35","slug":"dos-and-donts-for-compliant-social-media","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/dos-and-donts-for-compliant-social-media\/","title":{"rendered":"Do&#8217;s and Don&#8217;ts for Compliant Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We know that one of the biggest barriers for financial advisors to get involved with social media is the fear of not being compliant. This is certainly a valid concern, but unless your broker-dealer specifically bars you from posting, you should absolutely take advantage of this powerful tool to connect with clients and prospects compliantly. At the end of the day, social media follows a lot of the same rules as any other communication you send as an advisor. For a crash course in making sure your social media is compliant, follow these do\u2019s and don\u2019ts.<\/span><\/p>\n<h4>DO \u2013 Get your static profile approved by compliance<\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">For your Facebook, LinkedIn, and Twitter pages, everything that\u2019s static in your profile needs to be pre-approved. This includes your:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bio<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cAbout\u201d blurb<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline or title<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile picture<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business information<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Your regular posts and updates do not need to be pre-approved, though they will be monitored (read on for more info.) <\/span><\/p>\n<h4>DO \u2013 Monitor posts, status updates, and messages<\/h4>\n<p><span style=\"font-weight: 400;\">Monitor posts, status updates, messages. Though they don\u2019t need to be pre-approved, the regular communication standards still apply, and compliance can request to review any posts. Keep an eye on the posts your firm is creating, as well as any posting your advisors are doing on their personal LinkedIn or Twitter pages, if they are representing themselves as a financial expert.<\/span><\/p>\n<h4>DON\u2019T \u2013 Share testimonials or endorsements<\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s best to check with your firm&#8217;s compliance department for their specific rules.<\/span><\/p>\n<h4>DO \u2013 Only link to trusted third party sites<\/h4>\n<p><span style=\"font-weight: 400;\">Avoid posting links to sites that are known for posting incorrect or misleading information. If you learn that an article you shared on social media is incorrect, or if the site itself loses credibility, the post should be deleted. Other sites may be linked within the original article you shares. FINRA does not have any guidelines about these distant links but check with your compliance department to see if they are comfortable with what you are sharing.<\/span><\/p>\n<h4>DON&#8217;T \u2013 Make specific product or service recommendations<\/h4>\n<p><span style=\"font-weight: 400;\">Only the most general of information about finance should be shared. You should not include posts with advice like \u201c<\/span><span style=\"font-weight: 400;\"> if you have a college age child you must have a 529 account.\u201d <\/span><span style=\"font-weight: 400;\">Including a disclaimer that the content shouldn\u2019t be considered investment advice is a good idea just in case. <\/span><\/p>\n<h4>DO \u2013 Encourage employees to get social<\/h4>\n<p>Employees can (and should!) share \u201csocial\u201d posts like event announcements, community involvement, and job openings for the firm. <span style=\"font-weight: 400;\">While advisors and firms should avoid posts that offer any specific financial advice (see below), these more generic human-interest pieces are always allowed. If your firm is sponsoring a local charity event, that should be shared and celebrated!\u00a0<\/span><\/p>\n<h4>DO \u2013 Archive all communication<\/h4>\n<p><span style=\"font-weight: 400;\">Before you start, make certain your firm follows your Broker\/Dealer policy on archiving social posts. Compliance can request to view all messages that are sent, so be sure that you have a way of archiving all activity on each social media site.<\/span><\/p>\n<h4>DO \u2013 Follow the general communication rules for financial advisors<\/h4>\n<p>These rules include:<\/p>\n<ul>\n<li>All communications must be fair, balanced, and complete \u2013 and not omit material information.<\/li>\n<li>False, misleading, promissory, exaggerated or unwarranted statements or claims are prohibited.<\/li>\n<li>Communications may not predict or project performance (with certain exceptions).<\/li>\n<li>Material information in a communication may not be buried in footnotes.<\/li>\n<li>Statements must be clear and provide a balanced treatment of risks and potential benefits.<\/li>\n<li>Communications must be appropriate for the audience.<\/li>\n<\/ul>\n<p>[Source: FINRA.ORG]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that one of the biggest barriers for financial advisors to get involved with social media is the fear [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":30016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[230],"class_list":["post-30009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do&#039;s and Don&#039;ts for Compliant Social Media | FMG<\/title>\n<meta name=\"description\" content=\"We know that one of the biggest barriers for financial advisors to get involved with social media is the fear of not being compliant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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