{"id":15987,"date":"2023-03-15T07:00:51","date_gmt":"2023-03-15T14:00:51","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=15987"},"modified":"2025-09-17T18:18:37","modified_gmt":"2025-09-18T01:18:37","slug":"5-ways-video-content-will-transform-your-marketing","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/5-ways-video-content-will-transform-your-marketing\/","title":{"rendered":"Why Video Marketing Works for Financial Advisors (Data-Backed Results)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.shiftelearning.com\/blog\/bid\/350326\/studies-confirm-the-power-of-visuals-in-elearning#:~:text=As%2065%20percent%20of%20the,based%20explanations%20or%20only%20audios.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">65% of people are visual learners<\/span><\/a><span style=\"font-weight: 400;\">, making visually appealing content crucial for service professionals. <\/span><span style=\"font-weight: 400;\">Financial advisor marketing videos<\/span><span style=\"font-weight: 400;\"> connect with your clients and prospects in an engaging way that is unmatched in digital marketing. In only a few minutes, you can educate and inform clients on industry topics and concepts.\u00a0<\/span><span style=\"font-weight: 400;\">Along with being visual learners, people have <\/span><span style=\"font-weight: 400;\">ever-<\/span><span style=\"font-weight: 400;\">shortening attention spans, so it is crucial to <\/span><span style=\"font-weight: 400;\">create compelling content<\/span><span style=\"font-weight: 400;\"> that tells your story in a unique and interesting way. With <\/span><span style=\"font-weight: 400;\">personal financial planning<\/span><span style=\"font-weight: 400;\"> video<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">, you can demystify complex financial or insurance topics and maybe even make <\/span><span style=\"font-weight: 400;\">them<\/span><span style=\"font-weight: 400;\"> interesting. Read on to see how you can become the best <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/a-financial-advisors-guide-to-youtube\/\">financial advisor on Youtube<\/a>.<\/span><\/p>\n<p><iframe title=\"Video Marketing for Financial Advisors: No excuses! How to get started creating video in 2021\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-PMTTRlN4ls?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>How Powerful Are Financial Advisor Marketing Videos for Social Marketing?<\/h3>\n<p><span style=\"font-weight: 400;\">According to a recent report featured by <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wyzowl<\/span><\/a><span style=\"font-weight: 400;\">, video is an essential social marketing tool that marketers and online audiences agree is the best way to engage. Here are the three key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The use of video for marketing continues to increase in both usage and spending, and most marketers plan to increase their use of video in 2021.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospects consider video to be a critical element in their client journey, and they are increasingly demanding the medium from the brands they use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% of marketers report that video produces a positive ROI \u2014 an increase of over 50% from 2015.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A survey conducted by <\/span><a href=\"https:\/\/www.pitneybowes.com\/content\/dam\/pitneybowes\/us\/en\/campaign-pages\/cmo-council-report\/critical-channels-pb-report-full-data-final-w-commentary.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CMO Council &amp; Pitney Bowes<\/span><\/a><span style=\"font-weight: 400;\"> provides insights on video marketing and consumer behaviors that can help financial advisors meet viewers&#8217; expectations.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">48% of viewers want videos to reflect the specific products and services that interest them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Almost half of consumers want interactive features that give them control over what and when they watch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But personalization, which is so vital in other marketing mediums, isn&#8217;t necessary for a positive video user experience. Only 12% of those surveyed reported that video with their name and other personalization influenced their engagement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With all the emphasis being put on social efforts, wouldn\u2019t you like to see <\/span><a href=\"https:\/\/insights.fmgsuite.com\/social-media-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">better results from your social media efforts<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><span style=\"font-weight: 400;\">Financial advisor <\/span><span style=\"font-weight: 400;\">video <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> could be the answer you\u2019ve been looking for.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15996 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2018\/07\/fmg-suite-video-marketing-for-financial-advisors-1024x510.jpg\" alt=\"video content marketing website financial advisors\" width=\"840\" height=\"418\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2018\/07\/fmg-suite-video-marketing-for-financial-advisors-1024x510.jpg 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2018\/07\/fmg-suite-video-marketing-for-financial-advisors-300x150.jpg 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2018\/07\/fmg-suite-video-marketing-for-financial-advisors-768x383.jpg 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2018\/07\/fmg-suite-video-marketing-for-financial-advisors.jpg 3064w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2>5 Important Benefits of Video Marketing for Financial Advisors<\/h2>\n<h3>1. Added Value<\/h3>\n<p><span style=\"font-weight: 400;\">The primary reason to <\/span><span style=\"font-weight: 400;\">invest in <\/span><span style=\"font-weight: 400;\">financial advisor <\/span><span style=\"font-weight: 400;\">video marketing<\/span><span style=\"font-weight: 400;\"> is its unmatched ability to communicate complex and high-level concepts in a digestible and straightforward manner. Because video is so easy to understand, many <\/span><span style=\"font-weight: 400;\">i<\/span><span style=\"font-weight: 400;\">nternet users turn to video when they want a better understanding of a concept or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider that <\/span><span style=\"font-weight: 400;\">people online watch <\/span><span style=\"font-weight: 400;\">over 500 million hours of video every day on YouTube, and you can easily see the power of video. <\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.zenithmedia.com\/online-video-viewing-to-reach-100-minutes-a-day-in-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zenith Media<\/span><\/a><span style=\"font-weight: 400;\">, the average person will spend about 100 minutes watching online videos <\/span><i><span style=\"font-weight: 400;\">per day<\/span><\/i><span style=\"font-weight: 400;\"> in 2021, or the equivalent of viewing 25 straight days of video. That&#8217;s plenty of opportunities for financial advisors to provide valuable content.\u00a0<\/span><\/p>\n<h3>2. Likeability<\/h3>\n<p>With all the talk in the digital marketing world about establishing your authority and building your brand, one of the oldest and most potent forms of marketing gets little press, and that&#8217;s likeability. People do business with people they like. Financial advisor marketing videos let financial advisors put their personality front and center to create trust and greater interaction. There&#8217;s just something about putting a face to a name that seems to put people at ease.<\/p>\n<h3>3. Top-of Mind Awareness (TOMA)<\/h3>\n<p><span style=\"font-weight: 400;\">We inundate <\/span><span style=\"font-weight: 400;\">people <\/span>with an enormous amount of information with a minimal amount of retention. You&#8217;re not just competing with other financial advisors online; you&#8217;re competing with everything from funny videos to events and news from around the world. Top-of-mind awareness, or TOMA, is defined in the book Marketing Metrics as \u201cThe first brand that comes to mind when a customer is asked an unprompted question about a category. The percentage of customers for whom a given brand is top of mind can be measured.\u201d Video helps you get that elusive top-of-mind slot.<\/p>\n<h3>4. Increased SEO Benefit<\/h3>\n<p>Forrester Research found that your content is <u><a href=\"https:\/\/www.fastcompany.com\/3035856\/why-were-more-likely-to-remember-content-with-images-and-video-infogr\" target=\"_blank\" rel=\"noopener noreferrer\">50 times more likely to make it to the first page of Google results if it includes video<\/a><\/u>. The popularity of video means that your viewers will spend more time on your pages with video. This increased time on the page is a key factor for page ranking with Google and other search engines.<\/p>\n<p>When viewers spend more time on your page, that tells search engines that you are creating valuable and relevant content for your visitors. In fact, <u><a href=\"https:\/\/moz.com\/blog\/what-makes-a-link-worthy-post-part-1\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a><\/u> found that incorporating video into a blog post attracts three times as many inbound links as blog posts without video.<\/p>\n<h3>5. Better Social Media<\/h3>\n<p><span style=\"font-weight: 400;\">You already know how engaging video can be, so it\u2019s no wonder that you\u2019ll get better results when you include video in your <a href=\"https:\/\/fmgsuite.setupwp.io\/insights\/the-best-social-media-platforms-for-financial-advisors\/\">social media marketing<\/a>. After all, social media gets its <\/span><span style=\"font-weight: 400;\">name because<\/span><span style=\"font-weight: 400;\"> social media platforms are social in nature. <\/span><span style=\"font-weight: 400;\">Financial advice<\/span> <span style=\"font-weight: 400;\">v<\/span><span style=\"font-weight: 400;\">ideo<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> help create that social factor because it lets you engage your viewers with a relaxed and comfortable approach.<\/span><\/p>\n<h2>Using Financial Advisor Marketing Videos to Build Your Brand<\/h2>\n<p><span style=\"font-weight: 400;\">Video <\/span><span style=\"font-weight: 400;\">marketing for financial services<\/span> <span style=\"font-weight: 400;\">can be done in-house with a small budget and could be a great way to ease into your video content marketing campaign. Smartphones and other affordable video tools can produce an entry<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">level video <\/span><span style=\"font-weight: 400;\">(think <\/span><span style=\"font-weight: 400;\">financial planning on YouTube<\/span><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"> and help you learn the ropes. Even if you farm out your video production to freelancers or agencies, the cost can be well worth the investment.<\/span><\/p>\n<p>While we have a sizable team behind our video productions, our strategies can inspire and guide you as you embark on your video creation efforts. An even easier way to get started with<span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">video<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> for financial advisors<\/span> is to take advantage of <a href=\"https:\/\/insights.fmgsuite.com\/fmg-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">FMG&#8217;s content library<\/a>. When you use our website platform, you have free access to hundreds of financial videos that you can share via email, social media, and on your site.<\/p>\n<h2>Video Marketing for Financial Advisors on a Budget<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52581 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-1024x642.png\" alt=\"how to video market on a budget\" width=\"840\" height=\"527\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-1024x642.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-300x188.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-768x481.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-1536x963.png 1536w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418-350x219.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/What-to-Include-In-Your-Intro-Video-e1685648108418.png 1723w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h3>Put Your Smartphone to Work<\/h3>\n<p><span style=\"font-weight: 400;\">Just like with social media efforts, producing short, engaging videos using a smartphone won\u2019t be seen as amateurish but as a signal that you are tech-savvy and understand how your potential clients prefer to be engaged. With a little practice, you\u2019ll come across as a genuine person while you build your authority. <\/span><span style=\"font-weight: 400;\">Here are some tips from <\/span><a href=\"https:\/\/www.loyola.edu\/department\/marketing-communications\/self-service-resources\/tips-for-creating-content\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Loyola University&#8217;s Office of Marketing and Communications<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced audio using an external microphone is an easy way to improve the quality of marketing videos, whether you&#8217;re <\/span><a href=\"https:\/\/www.rollingstone.com\/product-recommendations\/electronics\/best-microphone-for-smartphones-998555\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">using iOS or Android<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give video viewers the familiar framing they are used to. When you&#8217;re filming yourself, your head and upper torso need to fill most of the frame.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t film against a window or light-colored wall. Instead, use interesting backgrounds that add an appealing element without distracting from the message. <\/span><\/li>\n<\/ul>\n<h3>Rent Equipment<\/h3>\n<p>If you\u2019re serious about creating high-quality video, rent video equipment instead of buying it. It\u2019s much less expensive, and you don\u2019t have to worry about upgrading your equipment when the newer video technology rolls out. Most video professionals that rent equipment will be happy to answer questions and steer you in the right direction.<\/p>\n<h3>Live Video Streaming<\/h3>\n<p><span style=\"font-weight: 400;\">Using the camera on your smartphone or computer and a live streaming service like Facebook Live, you can create <\/span><span style=\"font-weight: 400;\">financial advisor marketing videos<\/span><span style=\"font-weight: 400;\"> to share <\/span><span style=\"font-weight: 400;\">with <\/span><span style=\"font-weight: 400;\">your social media followers. There are no do-overs or rewind buttons, so be sure to consult your broker-dealer to ensure you\u2019re compliant. Practice with some offline productions until you feel comfortable. You want to come across as a professional, but you also want that genuineness that your prospects demand.<\/span><\/p>\n<h3>Whiteboard Videos<\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes called \u201cexplainer videos\u201d or simply motion graphics, whiteboard videos are those animated videos that are becoming more popular.<\/span><span style=\"font-weight: 400;\"> Ninety-four percent of people<\/span> <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">report watching explainer videos<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about a product, and 84% report whiteboard videos enticed them to buy. <\/span><span style=\"font-weight: 400;\">These explainer videos are less expensive than live<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">action videos, and they have been <\/span><a href=\"https:\/\/www.motionvillee.com\/blog\/the-psychology-behind-animated-advertising-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">proven to be very effective<\/span><\/a><span style=\"font-weight: 400;\"> regarding attention spans and retention. You\u2019ll easily find a variety of options online to help you get started, like <\/span><a href=\"https:\/\/www.sparkol.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sparkol<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.powtoon.com\/index\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pow<\/span><span style=\"font-weight: 400;\">t<\/span><span style=\"font-weight: 400;\">oon<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2>Video Marketing Best Practices<\/h2>\n<p><span style=\"font-weight: 400;\">The following best practices can help you get more out of your video marketing strategy.\u00a0<\/span><\/p>\n<h3>1. Use video across multiple channels<\/h3>\n<p>One of the great things about video is that you can use it almost anywhere in the Digital Universe. You can link two videos through your email; you can send them out as posts; you can even put them in greeting cards and send them through the mail.<\/p>\n<p>If you have a social media presence, you will post your video on several platforms. Make sure that you\u2019re posting schedule and posting protocol are set out. For example, do you set posts to Facebook and Instagram and link in the same amount? At the same time? Or does each platform have a different Cadence?<\/p>\n<h3>2. Use videos as high-value posts<\/h3>\n<p>Marketers are now finding that public sentiment has switched from posting two fewer posts with higher content quality. As a result, video marketing is not as complicated or as time-consuming as you might think.<\/p>\n<p>This is why we find videos to be so influential on social media. A video that is only a few minutes long can deliver more rich content than a 20-page eBook. Therefore, it is important that videos are well-designed and well-crafted.<\/p>\n<h3>3. Connect with your audience through video<\/h3>\n<p>Video provides advisors with one of the best ways to connect with their audience at Large on a one-to-one level. So much of our communication is the non-verbal aspect of looking at another person. When clients and prospective clients see your face hear your voice, and get to know YouVideos must be better; they are more likely to trust you with their business. Even a video taken with an iPhone gives your online audience a more intimate view of your life.<\/p>\n<h3>4. Include closed captions<\/h3>\n<p><a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/#:~:text=Facebook%20might%20be%20hosting%20upwards,off%2C%20according%20to%20multiple%20publishers.\" target=\"_blank\" rel=\"noopener noreferrer\">85% of videos on Facebook<\/a>\u00a0are viewed with the sound off. If you are using your videos for social media posts (which you should be), one way to make your video much more successful is by adding closed captions.<\/p>\n<p>The video description can also include these closed captions in liner notes to help with search engine optimization.<\/p>\n<h3>5. Use animated videos as awesome infographics.<\/h3>\n<p>However, explaining complicated ideas or changing Market situations is often best communicated through an animated video. For example, watching an infographic in motion can help share complex ideas by making them visual.<\/p>\n<h3>6. Show authenticity and personality<\/h3>\n<p>One of the best ways to make your clientele feel more part of a team than by introducing them to your team. Videos that show your office has other members of your team and even your family can make your audience feel like they are part of your extended group. And helps create a tribe and invite your ideal clients into it.<\/p>\n<p>Even a simple video of you talking to the camera can be like a one-on-one conversation between you and a client. This is an excellent chance to establish rapport and build your relationships.<\/p>\n<h3>7. Case studies and testimonials<\/h3>\n<p>Recent SEC changes have made it possible for advisers to use testimonials in their marketing. While this ability changes from broker-dealer to broker-dealer, most advisers now have ample opportunity to start using this powerful marketing tactic.<\/p>\n<p>Videos that showcase a client or present their case study are compelling in that they provide investigators with hypothetical situations they can compare to their own lives. It can also help clients visualize how they can use your services better and engage with you in ways they hadn\u2019t considered before.<\/p>\n<h2>Examples of the Best Financial Advisors on YouTube<\/h2>\n<h3>Example 1. Adrian Rowles Financial Advisor<\/h3>\n<p>The <a href=\"https:\/\/www.youtube.com\/@AdrianRowlesFinancialAdvisor\/featured\" target=\"_blank\" rel=\"noopener\">Adrian Rowles Financial Advisor YouTube<\/a> channel does a great job of showing off Adrian&#8217;s uniqueness as an advisor. Offering an insightful look at what&#8217;s going on in the industry and how to get financial things taken care of.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@AdrianRowlesFinancialAdvisor\/featured\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-52582 size-large aligncenter\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/03\/adrian-1024x577.png\" alt=\"adrian rowles financial advisor youtube\" width=\"840\" height=\"473\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/adrian-1024x577.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/adrian-300x169.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/adrian-768x433.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/adrian-350x197.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/adrian.png 1361w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h3>Example 2. Streamline Financial<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/@StreamlineFinancial\/videos\" target=\"_blank\" rel=\"noopener\">Streamline Financial&#8217;s YouTube<\/a> is all about making your retirement the best it can be. Offering information, updates, and tips about how retirees should go about planning their retirement. With great financial advice and a spokesperson, you know you can trust.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@StreamlineFinancial\/videos\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52583 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/03\/streamline-1024x611.png\" alt=\"streamline financial youtube\" width=\"840\" height=\"501\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/streamline-1024x611.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/streamline-300x179.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/streamline-768x458.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/streamline-350x209.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/streamline.png 1370w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h3>Example 3. Wealth Factory<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/@wealthfactory\/featured\" target=\"_blank\" rel=\"noopener\">Wealth Factory&#8217;s YouTube<\/a> does a great job of showcasing many different professionals in the financial industry. Giving viewers various unique outlooks on the industry and the best ways to keep your finances in order. There&#8217;s something for everyone here thanks to that.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@wealthfactory\/featured\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52584 size-large\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2021\/03\/wealth-1024x500.png\" alt=\"wealth factory youtube\" width=\"840\" height=\"410\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth-1024x500.png 1024w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth-300x147.png 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth-768x375.png 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth-1536x750.png 1536w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth-350x171.png 350w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2021\/03\/wealth.png 1652w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<h2><strong>Creating Your Video Content Plan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best video production in the world won\u2019t help you succeed if your videos don\u2019t have anything of value to share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capturing your content marketing strategy in the form of a content calendar is the secret ingredient that turns good intentions into a well-executed plan.<\/span><\/p>\n<h3><strong>Step 1. Decide on Your Topics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your blogs and social posts do much more than just provide your online audience with an exciting read. These are the pieces of content that define your brand, piece by piece.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will be the signals to search engines like Google that your site holds the answers for specific questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will show potential clients that you share their values and are specialized to address their concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create your calendar, answer these questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the topics that would hold the most interest for my ideal customer?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What words and phrases do my clients use when describing my services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What topics will be taught in my offering?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The answers to these questions will become your topics, keywords, and video titles. They will guide your video content production.\u00a0<\/span><\/p>\n<h3><strong>Step 2. Commit to a Cadence<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Content marketing is a great long-term strategy. But it is a marathon, not a sprint. Many advisors start off trying to produce too much content and soon lose steam. Burn-out is even more likely when it comes to creating video content. Their enthusiasm starts to wane when they don\u2019t see the kind of results they hoped they would.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing experts call this phenomenon \u201cThe Gap of Disappointment.\u201d Months 2-6 take a lot of effort to get through and often don\u2019t show the kinds of returns an advisor hopes. Only once the marketing effort and returns enter equilibrium can a strategy find its long-term stride.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answer these questions to help set a cadence that will carry you through \u201cthe slog.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How often do you want to publish an article? Would you consider hiring a copywriter?<\/span><\/p>\n<h3><strong>Step 3. Create a Feedback Loop<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever been driving and seen one of those radar signs that flash your speed at you if you are going too fast? When you know that you are going too fast, you instinctively slow down to the posted speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fun fact: The digital readout of your speed on these signs blinks relative to how fast you are going. As you slow down, the number blinks more slowly until you reach the legal limit, and it stops blinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The radar sign is a feedback loop. It lets you know how your efforts are going. You can see the gap between expectations and results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to create a feedback loop for your marketing is to schedule regular analytics reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to determine which Key Performance Indicators (KPIs) you will review each analytics meeting. Some video KPIs you may want to consider are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Views and Unique Views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Watch Time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Retention<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #2d69ff;\">Let Our Content Fuel Your Marketing<\/span><\/h2>\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-59daf30 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"59daf30\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\" style=\"text-align: center;\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-810c0f1 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"810c0f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-12c991c animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"12c991c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-7029cc5 animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"7029cc5\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-a17f52e animated-slow elementor-widget elementor-widget-text-editor animated fadeIn\" data-id=\"a17f52e\" data-element_type=\"widget\" data-settings=\"{}\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">Authentic, timely emails and social posts, market commentaries, videos, blogs, lead generation &amp; client engagement series. Use as-is or edit to your liking.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"hero\" style=\"text-align: center;\"><span style=\"color: #2d69ff;\"><a class=\"btn\" style=\"color: #2d69ff;\" href=\"https:\/\/fmgsuite.setupwp.io\/features\/content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find Out More Here<\/a><\/span><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 65% of people are visual learners, making visually appealing content crucial for service professionals. Financial advisor marketing videos connect [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":15996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[286],"tags":[80,258,78],"class_list":["post-15987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia","tag-marketing-budget","tag-video-benefits","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Video Marketing Works for Financial Advisors (Data-Backed) | FMG<\/title>\n<meta name=\"description\" content=\"Discover why video marketing is transforming how financial advisors connect with clients, backed by real performance data. 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