{"id":12564,"date":"2016-12-12T15:59:38","date_gmt":"2016-12-12T23:59:38","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=12564"},"modified":"2025-09-16T12:03:54","modified_gmt":"2025-09-16T19:03:54","slug":"local-business-listings-myths","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/local-business-listings-myths\/","title":{"rendered":"3 Myths About Local Business Listings"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-12565\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/local.jpg\" alt=\"Person looking for places to stay on digital tablet app\" width=\"440\" height=\"330\" \/>We get it. The idea of business directories, such as White Pages, sounds antiquated. But online local business listings are an essential component of a financial advisor\u2019s digital marketing strategies. Here are three common myths about local business listings and the truth about our new service, <\/span><a href=\"https:\/\/insights.fmgsuite.com\/locallistings\"><span style=\"font-weight: 400;\">FMG Local Search<\/span><\/a><span style=\"font-weight: 400;\">, and its capabilities for advisors.<\/span><\/p>\n<h4 dir=\"ltr\"><b>1. It\u2019s Too Expensive<\/b><\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">At first glance, $600 for FMG Local Search may sound like too much to get your business listed in a few business directories. But here\u2019s what you\u2019re actually getting:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><b>Listings in more than 60 directories, including Google, Yahoo, and Bing.<\/b><span style=\"font-weight: 400;\"> Don\u2019t assume prospects are only using Google. More than <\/span><a href=\"https:\/\/searchengineland.com\/google-controls-65-percent-of-search-bing-33-percent-comscore-228765\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> of online users choose Bing to conduct searches.<\/span><\/li>\n<\/ul>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><b>An entire year of service. <\/b><span style=\"font-weight: 400;\">This means your business listings remain locked in for a full year. This is key considering that the average business listing information changes every six days based on search engine updates, resulting in 61 core changes every year.<\/span><\/li>\n<\/ul>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><b>Improved website SEO. <\/b><span style=\"font-weight: 400;\">FMG Local Search can serve as a foundational level of your website\u2019s SEO and online presence because you\u2019re listed on multiple verified websites that Google trusts.<\/span><\/li>\n<\/ul>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><b>Tangible results.<\/b><span style=\"font-weight: 400;\"> Marketing can seem esoteric when you can\u2019t measure your progress. With FMG Local Search, you get ongoing reporting that provides a comprehensive view of your progress.<\/span><\/li>\n<\/ul>\n<h4><b>2. Not Using Business Listings Won\u2019t Hurt My Business<\/b><\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">The truth is, a lack of local business listings may already be hurting your marketing and online presence. <\/span><span style=\"font-weight: 400;\">More than<\/span><a href=\"https:\/\/www.digitalsherpa.com\/blog\/why-managing-your-local-business-listings-could-be-the-most-important-thing-you-do-this-year\/\"> <span style=\"font-weight: 400;\">70% of Internet searches<\/span><\/a><span style=\"font-weight: 400;\"> are for local business services and 59% of consumers use Google each month to locate a local business. If a referral or prospect can\u2019t find you online, they can\u2019t reach out to you. You could be missing out on opportunities without realizing it. <\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Furthermore, <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2338839\/73-lose-trust-in-brands-due-to-inaccurate-local-business-listings-survey\"><span style=\"font-weight: 400;\">73% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> lost trust in brands due to outdated online listings<\/span><span style=\"font-weight: 400;\">. In an industry where trust is essential, don\u2019t let an outdated business listing turn away a potential client.<\/span><\/p>\n<h4 dir=\"ltr\"><b>3. I Don\u2019t Know Anyone Who Uses These Business Listings to Find an Advisor<\/b><\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Business listings can be confusing at first because the end goal isn\u2019t to be listed on these sites. Rather, your listing on these sites is simply the means to your goal of getting found through Google searches.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Think of it this way: business listings are your current clients and Google is a potential referral. Google asks these business listings about your business, such as what services you provide and where you\u2019re located. <\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If it receives accurate information, it will trust you. As a result, you\u2019ll end up higher in search results. If it doesn\u2019t receive consistent (or any) information, it may assume you\u2019re not a legitimate business and be less likely to recommend you in a Google search.<\/span><\/p>\n<p><strong>Want more information about <a href=\"https:\/\/insights.fmgsuite.com\/locallistings\">FMG Local Search<\/a>? Wondering if this service is approved by your broker-dealer? Contact your FMG account representative or fill out the form below:<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/go.pardot.com\/l\/84542\/2016-11-02\/67fvyw\" width=\"100%\" height=\"390\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Blog Signup --><\/p>\n<div id=\"om-r9edkpnlbly1f4ug-holder\"><\/div>\n<p><script>var r9edkpnlbly1f4ug,r9edkpnlbly1f4ug_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){r9edkpnlbly1f4ug_poll(function(){if(window['om_loaded']){if(!r9edkpnlbly1f4ug){r9edkpnlbly1f4ug=new OptinMonsterApp();return r9edkpnlbly1f4ug.init({\"u\":\"17602.551589\",\"staging\":0,\"dev\":0,\"beta\":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src=\"\/\/a.optnmstr.com\/app\/js\/api.min.js\",o.async=true,o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState===\"loaded\"||this.readyState===\"complete\"){try{d=om_loaded=true;r9edkpnlbly1f4ug=new OptinMonsterApp();r9edkpnlbly1f4ug.init({\"u\":\"17602.551589\",\"staging\":0,\"dev\":0,\"beta\":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName(\"head\")[0]||document.documentElement).appendChild(o)}(document,\"script\",\"omapi-script\");<\/script>&lt;!&#8211; \/ OptinMonster \u2192<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We get it. The idea of business directories, such as White Pages, sounds antiquated. But online local business listings are [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":12565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[57,230,58],"class_list":["post-12564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-local-marketing","tag-seo","tag-website-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Myths About Local Business Listings | FMG<\/title>\n<meta name=\"description\" content=\"Unlock the power of local business listings to enhance your visibility and attract more clients with FMG Local Search.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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