{"id":10250,"date":"2016-06-19T11:00:00","date_gmt":"2016-06-19T18:00:00","guid":{"rendered":"https:\/\/insights.fmgsuite.com\/?p=10250"},"modified":"2025-09-16T11:22:27","modified_gmt":"2025-09-16T18:22:27","slug":"facebook-live","status":"publish","type":"post","link":"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/facebook-live\/","title":{"rendered":"Facebook Live: What It Is and How Advisors Can Use It"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;198737&#8243;]<img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-10251 size-medium\" src=\"https:\/\/insights.fmgsuite.com\/wp-content\/uploads\/2016\/06\/shutterstock_346968017-300x240.jpg\" alt=\"shutterstock_346968017\" width=\"300\" height=\"240\" srcset=\"https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2016\/06\/shutterstock_346968017-300x240.jpg 300w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2016\/06\/shutterstock_346968017-768x614.jpg 768w, https:\/\/7e78e84f-a80e-4b05-ba90-7dd3f9d29edc.express.conves.io\/wp-content\/uploads\/2016\/06\/shutterstock_346968017.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span style=\"font-weight: 400;\">Facebook Live is one of Facebook\u2019s newest technology offerings that allows people, public figures, and pages to share live video with their friends and followers on Facebook. Live is available to all pages and profiles on Facebook and can last up to 90 minutes. After a video is broadcast, it is saved on the presenter\u2019s page for viewing later.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">In 2015, <\/span><a href=\"http:\/\/www.theverge.com\/2015\/9\/16\/9340319\/facebook-mostly-video-soon-ted-zagat\"><span style=\"font-weight: 400;\">The Verge reported<\/span><\/a><span style=\"font-weight: 400;\"> that Facebook ad product lead Ted Zagat expected that the social media platform would be mostly video in a year or two. The expansion of Facebook Live seems to confirm that this is the case, which may change the way that service professionals are able to market themselves on Facebook.<\/span><\/p>\n<h4 dir=\"ltr\"><b>How Do I Use Facebook Live?<\/b><\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Live allows users to stream video right from their smartphones or other devices and users following you will have the ability to tune into your broadcast. To start Facebook Live on your smartphone:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open your Facebook app and click Status, as if you were posting a regular status. <\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the Live Video option and allow Facebook to access your camera and microphone. <\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write a short description for your video, the audience you want to share it with (friends, public, friends except for certain people, or only yourself), and start recording!<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">After your video is complete, it will save on your page just like a normal video would. <\/span><\/p>\n<h4 dir=\"ltr\"><b>How Will People Find My Live Video?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There are a few ways to promote your Live Video and users that follow you or your Business Page will be notified when you go live with a broadcast. The first thing you can do, then, is attract more regular followers to your page. For more on Facebook advertising, check out our <\/span><span style=\"font-weight: 400;\">blog post<\/span><span style=\"font-weight: 400;\"> on the different kinds of advertising. Your Live Video will also be incorporated in the News Feeds of those that interact with you regularly or are subscribed to get notifications about your posts.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">You should also let your users know in advance that you\u2019re planning a broadcast and share why they should tune in. For our Live Video Broadcasts, we send out reminder emails and add a registration link on our website. While users won\u2019t have to register for your broadcast, it never hurts to share an announcement over email or social media.<\/span><\/p>\n<h4 dir=\"ltr\"><b>What Should I Live Stream?<\/b><\/h4>\n<p>It will differ for every service professional, but some ideas for Live events may include:<\/p>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A tour of your firm, especially if you made changes<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An introduction of your team of advisors<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Something outside of work that your clients may be interested in (such as a charity event, a beach clean up, a hike, or a financial conference)<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sharing a special message about your firm or commentary about changes in the industry<\/span><\/li>\n<\/ul>\n<h4 dir=\"ltr\"><b>What are the Benefits of Facebook Live?<\/b><\/h4>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">It\u2019s no secret that video is the future of content marketing and Facebook Live is just another way to capitalize this change in marketing. Another benefit of Facebook Live is that users can comment and react in real time. Because of this, service professionals can see how their videos are performing with their followers, both in-the-moment and after the Live video ends.<\/span><\/p>\n<p>On this note, you can also tell how many people are watching at any given time and respond to comments as they come in (compliance determining).<\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Just remember, a livestream is live. There are no do-overs or rewind buttons. For these reasons, you should consult your broker-dealer to ensure you\u2019re compliant. For Facebook\u2019s explanation of Live video, <\/span><a href=\"https:\/\/live.fb.com\/about\/\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - http:\/\/optinmonster.com :: Campaign Title: Social Media WP - Below Blog --><\/p>\n<div id=\"om-mdrlknnplsapfbrn-holder\"><\/div>\n<p><script>var mdrlknnplsapfbrn,mdrlknnplsapfbrn_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){mdrlknnplsapfbrn_poll(function(){if(window['om_loaded']){if(!mdrlknnplsapfbrn){mdrlknnplsapfbrn=new OptinMonsterApp();return mdrlknnplsapfbrn.init({\"u\":\"17602.551790\",\"staging\":0,\"dev\":0,\"beta\":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src=\"\/\/a.optnmstr.com\/app\/js\/api.min.js\",o.async=true,o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState===\"loaded\"||this.readyState===\"complete\"){try{d=om_loaded=true;mdrlknnplsapfbrn=new OptinMonsterApp();mdrlknnplsapfbrn.init({\"u\":\"17602.551790\",\"staging\":0,\"dev\":0,\"beta\":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName(\"head\")[0]||document.documentElement).appendChild(o)}(document,\"script\",\"omapi-script\");<\/script>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;198737&#8243;]Facebook Live is one of Facebook\u2019s newest technology offerings that allows people, public figures, and pages to share live [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":10251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[286],"tags":[16,79,78],"class_list":["post-10250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia","tag-facebook","tag-livestream","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Live: What It Is and How Advisors Can Use It | FMG<\/title>\n<meta name=\"description\" content=\"Unlock the potential of Facebook for advisors. 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